Open to opportunities

Rodrigo Bariani Quadros

@rodrigobarianiquadro

Message

Marketing and insights analyst turning market data into decisions for media and FMCG teams.

Brazil

Message

What I'm looking for

I’m looking for a role where I can turn consumer and market data into clear insights that shape commercial decisions—ideally in media or FMCG—while using analytics tools like Power BI and performance marketing channels to support strategy.

I’ve been translating complex market and performance data into actionable insights for Globo’s network of 100+ affiliated TV stations. I built decision-ready narratives for renewal of regional sponsorships and the development of new commercial formats.

Before that, I worked across marketing, trade, and branding at Nestlé and supported strategic planning and performance analysis on a relationship marketing program for Ambev’s major event sponsors. I designed and produced B2B marketing activations end-to-end, including managing suppliers, timelines, logistics, and budget.

Along the way, I mapped consumer trends and behavior for insights reporting, delivered quantitative research for internal stakeholders, and measured social performance across Nestlé brands through initiatives like the Creative X AI project. I’m currently pursuing an MBA in Business Management (IBMEC) and I’m fluent in English and Spanish.

Experience

Work history, roles, and key accomplishments

Market Intelligence Analyst

Globo

Jul 2024 - Feb 2026 (1 year 7 months)

Converted market and performance data into actionable insights for decision-making. Led the renewal of regional sponsorships and the development of new commercial formats.

Market Intelligence Performance Analysis Data Analysis Sponsorship Commercial Strategy

Social Media and Marketing Manager

Worldpackers

Jun 2023 - Mar 2024 (9 months)

Managed social media and marketing strategy for hostels while living abroad, growing engagement and brand visibility.

Social Media Management Marketing Strategy Engagement

Marketing Analyst

Jazz Side

Sep 2022 - Jun 2023 (9 months)

Led strategic planning, performance analysis, and content management for a relationship marketing program connecting Ambev with major event sponsors.

Strategic Planning Performance Analysis Content Management B2B Marketing Event Management

Marketing Intern

Nestlé

Nov 2020 - Jul 2022 (1 year 8 months)

Created and presented market and consumer analysis reports using internal and external data. Led the Creative X AI project measuring social media performance across Nestlé brands.

Market Analysis Consumer Analysis Nielsen Kantar Euromonitor Social Media Analytics AI KPI Tracking

Insights Analyst

Globo

Mapped consumer trends and behavior across multiple industries. Produced reports with primary and secondary data on the media market and advertiser industries.

Consumer Research Trend Analysis Quantitative Research Data Reporting Sales Strategy

Education

Degrees, certifications, and relevant coursework

IBMEC

Master of Business Administration, Business Management

2026 -

Pursuing an MBA in Business Management at IBMEC.

ESPM

Bachelor of Arts, Business Administration

2019 - 2022

Grade: 8.54/10

Activities and societies: Marketing & Consumer Insights Research Group, Student Council

Earned a B.A. in Business Administration with a marketing focus, achieving a GPA of 8.54/10. Award-winning undergraduate research presented at three national conferences. Member of the Marketing & Consumer Insights Research Group and Student Council.