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Loïs da Palma

@losdapalma

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Results-driven product marketing specialist with a focus on customer-centric strategies.

Portugal

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What I'm looking for

I am looking for a dynamic role where I can leverage my marketing expertise to drive impactful strategies and contribute to a company's growth.

I am a results-driven marketing professional with a structured, hands-on approach and strong communication skills. My expertise lies in product marketing, where I focus on delivering customer-centric strategies that drive growth and retention, always aligned with the brand vision. I have a dual MSc & MA in Strategic Marketing from the London School of Business & Finance, which has equipped me with the necessary skills to excel in this field.

Currently, I serve as a Product Marketing Specialist at AREAS SAIZ, where I lead strategic product marketing initiatives focused on market fit, adoption, and long-term retention. My previous role as an Email Marketing Specialist at Zego allowed me to drive GTM strategy and brand growth for the Dutch market, showcasing my ability to manage cross-functional projects and collaborate effectively with product teams. I am known for taking ownership of projects and ensuring measurable results through disciplined execution.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Specialist

Current

AREAS SAIZ

Jan 2025 - Present (5 months)

Strategic product marketing focused on market fit, adoption, and long-term retention. Connecting solutions to real customer needs. GTM strategy & positioning; Brand Marketing UX Writing PR Product adoption & retention strategies; UX writing & UI/UX improvements Content Strategy Email Marketing.

Product Marketing Digital Strategy Project Management GTM Strategy Brand Marketing UX Writing PR Content Strategy Email Marketing

(Product) Marketing Specialist

Zego

Nov 2021 - Present (3 years 7 months)

Promoted from ‘Marketing Associate’ in June 2023. Marketing Lead for the Dutch market since its launch in 2021, driving GTM strategy and brand growth. Partnering with Product on user insights, UX/UI optimisation, and roadmap planning.

GTM Strategy UX UI Optimisation Roadmap Planning PR Social Media Management

Head of Marketing

INMIND

Feb 2021 - Present (4 years 4 months)

Led strategic online marketing planning and execution. Oversaw all B2C and B2B communications. Conducted market research and data analysis.

Marketing Planning Marketing Execution B2C B2B Marketing Market Research Data Analysis CRM Management Customer Engagement

Marketing Manager a.i.

Brands Co.

Sep 2019 - Present (5 years 9 months)

Managed content creation and social media channels. Conducted market research and performance analysis. Delivered in-store brand activations and event campaigns.

Content Creation Social Media Management Market Research Performance Analysis In Store Activations Campaigns

Education

Degrees, certifications, and relevant coursework

London School of Business & Finance

Dual MSc & MA, Strategic Marketing

2020 - 2022

Specialised in Sales management, Project management, and Advanced corporate reporting. Gained in-depth knowledge of strategic marketing principles and their application.