Looking for a job

Marta Lovati

@martalovati

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I grow international ecommerce revenue through trading strategy, Shopify launches, and conversion optimisation.

United Kingdom

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What I'm looking for

I'm looking to lead international ecommerce trading, revenue growth, platform launches, and customer-experience improvements while developing teams and collaborating across commercial, marketing, and technology functions.

At The Beauty Tech Group, I increased CurrentBody North America’s net revenue by 86% through comprehensive trading strategies and trend-led sales opportunities. I also introduced HSA/FSA payments for CurrentBody US, generating $515k in its first month and over $1m within two months.

I oversee international ecommerce trading across the US, UK, Canada, Australia, and Ireland, including pricing, campaign offers, product launches, site features, payments, and integrations. I led the launch of eight ZIIP Beauty international websites in Shopify Plus and am supporting the migration of 30+ sites across three brands to a new Shopify Plus and PIM setup.

Across CurrentBody, Betfred eGaming, THG, and Contra Vision, I’ve planned onsite promotions, improved customer journeys through A/B testing, managed multi-brand trading calendars, and used performance data to guide commercial decisions. I also coach two direct reports and work closely with marketing, SEO, paid, PR, influencer, CRM, and development teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Ecommerce Manager

Current

The Beauty Tech Group

Dec 2025 - Present (9 months)

Increased CurrentBody North America's net revenue by 86% through comprehensive trading strategies. Oversaw the launch of 8 international websites for ZIIP Beauty and introduced HSA/FSA payment options driving over $1M in revenue.

Shopify Plus Trading Strategy Revenue Growth Project Management PIM HSA FSA International Launches

Ecommerce Manager

The Beauty Tech Group

Jun 2023 - Nov 2025 (2 years 5 months)

Provided regular performance reporting on key KPIs and partnered with marketing, SEO, and NPD teams to align trading priorities. Conducted market trend analysis and competitor research to inform commercial decisions.

KPI Reporting Trading Strategy Market Analysis Competitor Research PIM SEO

Senior Promotions Executive

Betfred

Sep 2022 - Mar 2023 (6 months)

Maximised the performance of on-site promotional campaigns to engage, retain, upsell and cross-sell customers. Planned and executed a busy calendar of promotional activity and implemented strategies around key events.

Promotion Campaign Management Copywriting CRM Event Marketing

E-commerce Trading Executive

THG

Oct 2020 - Sep 2022 (1 year 11 months)

Planned, built, and executed e-commerce strategy for up to 6 brands with ownership of trading calendar, pricing, and trading mechanics. Led A/B testing initiatives to improve customer journey and conversion rate.

E commerce Strategy A B Testing Analytics Trading Calendar Pricing

Sales and Marketing Executive

Contra Vision Ltd

Jun 2019 - Oct 2020 (1 year 4 months)

Performed website SEO and UX optimisation including off-page auditing, link building, and keyword research. Developed a new WordPress website and managed a Shopify site for B2C sales.

SEO UX WordPress Shopify Keyword Research Link Building