Asmat Ullah

AU

Looking for a job

Asmat Ullah

@marketingwithasmat

Performance marketing strategist at WOJO Media scaling eCommerce campaigns across Meta, Google, and TikTok with $20M+ in ad spend.

What I'm looking for

I’m looking for a long-term opportunity with a US-based agency working across B2B, B2C, eCommerce, and lead generation. I value strong client relationships, a collaborative cross-functional team, and an environment where I can apply and continue developing high-level performance marketing and growth skills.

At WOJO Media, I lead full-funnel performance marketing across Meta, Google, and TikTok for eCommerce accounts, contributing to $20M+ in cumulative ad spend. I test campaigns, audiences, and creatives, then use performance data to guide optimization and growth recommendations.

At Local Image Co., I managed paid media strategies for eCommerce clients, with top-performing campaigns reaching 100x ROAS and clients averaging 200+ qualified monthly leads. Earlier, as an Executive Ads Manager at ENCE Marketing Group, I supported paid social and search campaigns, reporting, audience research, and ad copy testing.

Experience

Work history, roles, and key accomplishments

WM

Current

Senior Media Buyer / Performance Marketing Strategist

Current

WOJO Media

Jan 2022 - Present (4 years 9 months)

Lead full-funnel performance marketing strategy across Meta, Google, and TikTok Ads, managing daily budgets of $5,000+ and contributing to $20M+ in cumulative ad spend. Drive ROAS and ROI growth through data-backed optimization and testing frameworks.

LC

Senior Marketing Strategist

Local Image Co.

Jan 2020 - Dec 2022 (2 years 11 months)

Managed $80,000+ in monthly ad spend across eCommerce client accounts, improving CTR and CPC while driving ROAS as high as 100x. Generated an average of 200+ qualified monthly leads per client with conversion rates above 5%.

Media Buying Paid Social Paid Search Meta Ads Google Ads Conversion API Pixel Tracking Tag Manager Audience Research KPI Dashboards Copywriting Canva Sales Page Development Shopify WordPress CRO

EG

Executive Ads Manager

ENCE Marketing Group

Jan 2017 - Dec 2019 (2 years 11 months)

Supported planning and execution of paid social and search ad campaigns across Facebook and Google Ads for multiple client accounts. Assisted with budget monitoring, performance tracking, and reporting on key metrics.

Facebook Ads Google Ads Media Buying Campaign Setup Audience Research Ad Copy Testing Performance Monitoring Reporting CTR CPC CPA

Education

Degrees, certifications, and relevant coursework

GO

Google

Google Ads Search Certification, Google Ads Search

2020 - 2024

Google Ads Search certification completed in 2020 and valid through 2024.

HU

HubSpot

Social Media Marketing Certification, Social Media Marketing

2021 - 2023

Social Media Marketing certification completed in 2021 and valid through 2023.

UT

University of Management & Technology

Bachelor of Software Engineering, Software Engineering

2012 - 2017

Bachelor of Software Engineering degree from the University of Management & Technology, Lahore, Pakistan, from 2012 to 2017.

Tech stack

Software and tools used professionally

Availability

Looking for a job

Location

Pakistan

Authorized to work in

Website

marketingwithasmat.pro

Portfolio

marketingwithasmat.pro

Salary expectations

70k+ USD

Social media

Job categories

Performance Marketing Strategist Growth Hacker Performance Marketing Manager Marketing Automation Specialist Advertising Director Campaign Manager Data Engineer Content Marketer Content Creator Marketing Media Buyer Marketing Strategist

Skills

Claude ChatGpt Canva Adobe Content Marketing Content Strategy Content Creation Content Writing Copywriting Copywriter Paid Ads Social Media Marketing Google Search Ads 360 Demand Generation Growth Marketing Growth Strategy Marketing Automation Marketing Strategy Pixel Tracking Google Tag Manager Google Ads Manager Local Services Ads (LSA)Lead Generation ECommerce Content Strategy Ecommerce Optimization Data Analysis GoHighLevel CRM CRM Software SaaS Healthcare Home Services Marketing Home Services Real Estate Shopify Product Marketing TikTok Advertising Paid Media Campaign Management Paid Media Buying Paid Media and Strategy Paid Media Optimization Communication Skills Adaptive Planning Hyros Zapier Airbyte Performance Marketing Media Buying Paid Media Paid Social Paid Search Meta Ads Google Ads TikTokAds Funnel Optimization Conversion Rate Optimization Campaign Strategy Full funnel strategy A B Testing CBO ABO Testing Lookalike Audience Testing

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