Open to opportunities

Muhammad Usama

@muhammadusama20

Message

I build AI-driven performance marketing funnels that increase conversions and scalable revenue.

Pakistan

Message

What I'm looking for

I'm looking to build data-driven, AI-enabled marketing systems that improve acquisition, conversion, retention, and scalable revenue through strategic creative, paid media, analytics, and automation.

I've driven performance marketing, partnerships, and revenue growth across EnormaTech, RepStack, and client work on Upwork. At EnormaTech, I manage partnerships and promotions for brands including Adidas, H&M, Amazon, AliExpress, and SHEIN.

At RepStack, I led the Performance Marketing team and increased overall conversion rates by 400% in one year. I drove more than $200,000 in sales within eight months through Facebook paid marketing while optimizing acquisition, retention, landing pages, and organic e-commerce growth.

I combine direct-response copywriting, AI automation with Claude, sales automation, and rigorous analytics to build full-funnel marketing ecosystems. Marketing feels like chess to me: strategic, calculated, and rewarding when every move clicks.

Experience

Work history, roles, and key accomplishments

Current

Senior Executive

Current

EnormaTech

Apr 2024 - Present (2 years 5 months)

Identified and secured new partnerships to expand the affiliate network and brand presence, negotiating favorable contracts. Monitored partnership performance and coordinated co-branded marketing campaigns with major brands like Adidas, H&M, Amazon, AliExpress, and SHEIN.

Partnership Management Negotiation Market Intelligence Segmentation Campaign Coordination Revenue Optimization

Current

360 Digital Marketer

Current

Upwork

Feb 2018 - Present (8 years 7 months)

Led landing page ideation, direction, copywriting, asset creation, and design. Drove inbound leads and conversions through innovative digital marketing strategies and utilized tools such as HubSpot, MailChimp, Mixpanel, CrazyEgg, Google Analytics, ViralSweep, and Hootsuite.

Landing Page Design Copywriting Digital Marketing HubSpot Mailchimp Mixpanel Google Analytics ViralSweep Hootsuite

Marketing Manager

RepStack

May 2022 - Mar 2024 (1 year 10 months)

Led the Performance Marketing team, developing and managing social media platforms to maintain steady traffic growth. Increased overall conversion rate by 400% across all marketing channels in a year and drove over $200,000 in sales within 8 months through Facebook paid marketing.