Open to opportunities

Raj Metha

@marketingalchemy

Message

Growth-focused senior campaign manager driving user acquisition and engagement.

India

Message

What I'm looking for

I seek growth-focused roles where I can lead experimentation-driven campaigns, collaborate cross-functionally, and drive measurable user-acquisition and retention outcomes.

I am a growth-focused Senior Campaign Manager with experience in user acquisition, engagement, and lifecycle optimization for digital products. I have led teams, aligned marketing strategy with product experience, and used data-driven insights to improve campaigns and drive measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Senior Campaign Manager

5Paisa

Dec 2023 - May 2025 (1 year 5 months)

Managed 50+ app campaigns daily and led a team of 4 to improve onboarding and campaign execution; developed A/B testing and predictive analytics strategy that increased user acquisition by 30%.

Campaign Management A B Testing Predictive Analytics Push Notifications Segmentation Campaign Optimization Team Leadership Data Analysis

Campaign Associate

Accenture

Jan 2021 - Dec 2023 (2 years 11 months)

Managed targeted ad campaigns on Spotify for major labels and led a team of 10 with weekly training, using Google Analytics and Salesforce to drive a 25% increase in ROI through audience and campaign optimizations.

Spotify Campaigns Salesforce Google Analytics ROI Optimization Team Leadership Targeting Stakeholder Management

Marketing Intern

Voylite

Jan 2020 - Mar 2021 (1 year 2 months)

Supported catalogue and inventory management, social media promotions, influencer collaborations, and campaign planning to boost brand visibility and improve sales strategy efficiency.

Catalogue Management Influencer Collaboration Content Creation Campaign Planning Inventory Management