At Wealthy, I led end-to-end launch planning for 63 feature releases and increased ARN attachment to activation from 60% to 85% by the end of one quarter.
I also built and automated the partner NPS program, routing detractor responses to support so the team could follow up. I led GTM communications for FD and Insurance, generating proposals from 30% of active partners for insurance and 2000+ FD bookings.
Before that, I streamlined Wealthy’s partner onboarding journey from Day 0 to Day 90, reducing average empanelment time from 30 days to 12 days. I built and launched Wealth Academy, increasing ARN activation from 35% to 60% within 45 days.
At FloBiz, I managed Clevertap campaigns and journeys, increasing mobile push notification CTR from 0.46% to 2.5%. I also used A/B testing and content optimization to achieve a 20% retention boost through the Converse LSQ platform.
