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Markel Telleria

@markeltelleria

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PPC specialist managing Google Ads and Meta Ads accounts across e-commerce, lead generation, and local services.

Spain

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I manage Google Ads and Meta Ads for agencies and direct clients across Spanish, Swiss, Norwegian, and US markets. As a freelance specialist, I’ve handled around 40 client accounts across e-commerce, lead generation, and local services.

I work across the full account lifecycle, from audits and campaign architecture to conversion tracking and ongoing optimisation. I also wrote PPC Atlas, a 21-chapter technical knowledge base on Google Ads and Meta Ads strategy, account architecture, and measurement.

Experience

Work history, roles, and key accomplishments

Current

Freelance PPC Specialist

Current

Self Employed

Feb 2022 - Present (4 years 8 months)

Managed around 40 client accounts across e-commerce, lead generation, and local services. Delivered account audits, tracking setup and repair, and ongoing collaboration with agencies in Norway, Switzerland, and Spain.

Google Ads Meta Ads Google Tag Manager GA4 Merchant Center Meta Conversions API Search Shopping Performance Max Display Smart Bidding TCPA TROAS Meta Lead Ads Looker Python HTML CSS JavaScript

Education

Degrees, certifications, and relevant coursework

University of the Basque Country (UPV/EHU)

BSc, Business Administration and Management

2017 - 2022

Pursued a Bachelor of Science in Business Administration and Management, gaining a comprehensive understanding of business principles and management practices.