At Leadtech Group, I lead end-to-end paid acquisition across SEM, Paid Social, and Programmatic. I implement AI-powered agents for campaign audits and creative testing, and build executive dashboards that turn cross-platform data into actionable recommendations.
At Qustodio, I defined and led paid media strategy across search, social, app-focused, and emerging channels. I also led app user acquisition, using MMPs for attribution and performance measurement, and tested creatives and audiences to find growth opportunities.
