At Zendesk, I manage a $2M annual digital media budget across Paid Search, Paid Social, Programmatic, and Review Sites. I use an Audience-First, Full-Funnel strategy to scale awareness while keeping direct-acquisition CPL controlled.
My campaigns have sustained $6–7 in pipeline per dollar invested in Google Ads, and up to 4x pipeline-to-spend in the UK market. I also bring high-performing organic content into paid acquisition to improve creative efficiency and shorten production timelines.
I work with external agencies and internal designers on budgets, briefs, and creative production. I use GA4, Tableau, and generative AI dashboards for attribution measurement, creative prototyping, and A/B testing.
Earlier, I audited and improved Facebook Ads accounts for e-commerce clients at DimNiko Agency, managed international paid campaigns at Telefónica Global, and designed LinkedIn campaigns at IATA. At NAGA Brokers, I developed social and paid media campaigns and optimised landing pages.
