
Martín Sánchez
@martnsnchez
I rebuild Google Ads accounts to improve CPA, ROAS, and conversion tracking.
What I'm looking for
At Teleperformance, on behalf of Google’s official advertiser support programme, I consult on around 300 Google Ads accounts across e-commerce and lead generation. I rebuild underperforming campaigns through search-intent research, account structure, targeting, measurement, ad copy, and bidding tests focused on CPA and ROAS.
I’ve helped seasonal and remarketing campaigns return €5,000 to €15,000 in profit from a single campaign, and reduced acquisition costs for an aesthetic medicine clinic while maintaining 25 to 30 monthly new-client bookings per campaign. I make performance measurable through GA4, Google Tag Manager, offline lead imports, call and form tracking, Looker Studio dashboards, Loom audits, and practical recommendations.
My background combines Marketing and Digital Communication, copywriting, and hands-on B2B and B2C marketing work at Catalonia Hotels & Resorts. I work in Spanish and English with business owners and agencies, translating account data into campaigns and messaging people can act on.
Experience
Work history, roles, and key accomplishments
Consult on a portfolio of around 300 Google Ads accounts, rebuilding underperforming accounts and optimizing toward CPA and ROAS. Advised on seasonal and remarketing campaigns that returned €5,000 to €15,000 in profit from a single campaign.
Education
Degrees, certifications, and relevant coursework
Nottingham Trent University
Marketing and Digital Communication
2023 - 2024
Completed a semester abroad as part of the Marketing and Digital Communication degree.
EAE Business School
University Diploma, Marketing and Digital Communication
2020 - 2024
Grade: Matrícula de Honor
Activities and societies: Semester abroad at Nottingham Trent University, United Kingdom (Sept 2023 to Jan 2024).
Pursued a University Diploma in Marketing and Digital Communication, graduating with highest honors for a thesis on value generation in the football industry.
Escuela de Empresa
Course, Advertising Copywriting
Completed a course in Online Persuasion and Advertising Copywriting.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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