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Martín Sánchez

@martnsnchez

I rebuild Google Ads accounts to improve CPA, ROAS, and conversion tracking.

Spain
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What I'm looking for

I'm looking for remote paid media or Google Ads work where I can improve account structure, measurement, CPA, and ROAS for e-commerce and lead-generation advertisers. I value direct collaboration with owners and agencies, clear reporting, and overlap with U.S. time zones.

At Teleperformance, on behalf of Google’s official advertiser support programme, I consult on around 300 Google Ads accounts across e-commerce and lead generation. I rebuild underperforming campaigns through search-intent research, account structure, targeting, measurement, ad copy, and bidding tests focused on CPA and ROAS.

I’ve helped seasonal and remarketing campaigns return €5,000 to €15,000 in profit from a single campaign, and reduced acquisition costs for an aesthetic medicine clinic while maintaining 25 to 30 monthly new-client bookings per campaign. I make performance measurable through GA4, Google Tag Manager, offline lead imports, call and form tracking, Looker Studio dashboards, Loom audits, and practical recommendations.

My background combines Marketing and Digital Communication, copywriting, and hands-on B2B and B2C marketing work at Catalonia Hotels & Resorts. I work in Spanish and English with business owners and agencies, translating account data into campaigns and messaging people can act on.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University logoNU

Nottingham Trent University

Marketing and Digital Communication

2023 - 2024

Completed a semester abroad as part of the Marketing and Digital Communication degree.

EAE Business School logoES

EAE Business School

University Diploma, Marketing and Digital Communication

2020 - 2024

Grade: Matrícula de Honor

Activities and societies: Semester abroad at Nottingham Trent University, United Kingdom (Sept 2023 to Jan 2024).

Pursued a University Diploma in Marketing and Digital Communication, graduating with highest honors for a thesis on value generation in the football industry.

EE

Escuela de Empresa

Course, Advertising Copywriting

Completed a course in Online Persuasion and Advertising Copywriting.

Tech stack

Software and tools used professionally

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