Merkle

Merkle is a leading data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world's leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients.

Our customers face the challenge of an ever-evolving digital landscape and the increasing need to connect with their audiences in more meaningful and personalized ways. That's why Merkle focuses on delivering unique, personalized customer experiences across platforms and devices. The company's proficiency in consumer insight understanding comes from its roots in data, technology, and analytics, which inform its hyper-personalized marketing strategies. Its integrated strength in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology contribute to improved marketing outcomes and competitive edge. In India, Merkle, through its acquisition of Sokrati, offers digital and performance marketing with deep specialization in e-commerce. Service lines include search, performance, social, retargeting, display, video production, and product ads. Sokrati's capabilities are also particularly relevant in industries such as automotive, banking, and telecommunications – key growth areas for Merkle. From defining & planning your CX roadmap, to designing, executing & maximizing the value of each intervention as a best-in-class experience, Merkle India is equipped to help businesses navigate the complexities of the modern customer journey.