Marina Goocher

 Partnered cross‑functionally to define requirements & ensure alignment with customer needs
 Led Voice of Customer analysis & benchmarking to inform design decisions and product strategy
 Applied real‑world feedback (IQS/J.D. Power reviews) to drive data‑driven improvements in interior quality
 Translated customer insights into specifications for materials, tolerances, & appearance standards
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 Designed & deployed AI chatbot for business websites to improve customer engagement
 Delivered custom digital & physical products (websites, logos) from concept to launch

 Develop innovative automotive seat cushions, molded foam, and EPP solutions for OEMs and other clients, fostering cross-functional collaboration to meet customer requirements
 Drive continuous improvement in product design and manufacturing processes, ensuring efficiency, cost reduction, and market competitiveness
 Provide technical expertise to internal teams and external customers, ensuring

■ Conducted customer research, journey mapping, usability testing, and other Human centered
design practices
■ Refined how customers interact with vehicle health alerts in their vehicle and on FordPass app
■ Refined how customers schedule vehicle service reservations with a focus on dealer and
FordPass app interactions
■ Lead customer and dealer voice for the metrics/analytics team

■ Worked on the assembly line in the Dearborn Truck Plant
■ Tested various program’s instrument panels as a Design Validation Engineer
■ Worked on a couple human-centered design projects as a D-Ford Design Prototyper
■ Worked on the CAD for floor consolettes on the Ford Super Duty as a CAD Engineer
■ Worked on launching the Ford Tremor and Ford Lightning as an Exterior PMT Engineer
■ Worked on th

■ Conducted lab testing with a focus on fluids
■ Created models using SOLIDWORKS for computational fluid dynamics testing and blueprints for the construction of physical models

Working with the Interior, Seating, and Comfort teams to enhance user experience in the vehicle and analyze physical and virtual comfort testing for CAE to help the movement to limit the reliance on physical testing.
Enhance user experience in the vehicle by developing, prototyping, conducting user testing, refining design, and completing an invention disclosure on two seat comfort products to be

I work in the material testing department, running tests and analyzing different steels.

Problem solve and refine products through conducting tests in lab environment, reporting test results, auditing manufactured parts, and updating the design guidelines based on findings.

o Delivered expert mechanical service, diagnosing and resolving complex bicycle issues quickly and reliably.
o Acted as a “product‑to‑customer matchmaker,” guiding riders to the right bikes, gear, and accessories based on their needs.
o Balanced technical repair work with front‑of‑house sales, ensuring a seamless customer experience from service to purchase.
o Built trust and loyalty by combining

GPA: 3.51

GPA: 3.97

User Experience, Human Factors, User testing, Marketing, Data Visualization, & User Research

Bachelor's degree with Experiential Honors
Experience with AutoCAD and Catia.
Worked with a team of different types of engineers to build a miniature garage door system with an operating door and safety sensors.

Bachelor's of Engineering in Mechanical Engineering with Experiential Honors, including work on a miniature garage door system.