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Tom Feeney

@tom_feeney

Principal Product Designer leading AI-first enterprise UX for Apple, Tesla & Audi; scales systems, drives data-driven SaaS outcomes.

United States

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What I'm looking for

Principal/Lead Product Designer (IC/player-coach). Seeking 0→1 + systems work on AI-augmented, data-heavy products (enterprise SaaS; open to automotive/HMI). End-to-end ownership from research to coded prototypes (HTML/CSS/JS/React) and shipped impact. Strong eng+research partnership, high craft. Build/scale design systems, mentor. Series B–public, remote/Bay Area, ethical AI mission.

I’m a Principal Product Designer with 18+ years shaping AI-first, data-heavy experiences across enterprise SaaS and automotive HMI. I’ve led UX at Apple, Tesla, and Audi—shipping systems that unify teams, speed decisions, and make complex workflows feel effortless. My sweet spot is 0→1 and systematization: defining north-star journeys, building design systems, and prototyping real, testable interfaces in code (HTML/CSS/JS/React). I partner tightly with engineering and research, bring rigor in accessibility and safety (including in-motion UX), and use AI to surface insights, reduce cognitive load, and enable predictive, multimodal (voice + visual) interactions.

Recent highlights:

Led UX for Tesla Energy & Fleet Management; introduced predictive UI and AI-informed insights, and launched Tesla’s Enterprise Style Guide unifying 8+ teams.
Directed HMI concepts for next-gen in-vehicle experiences at Audi—multimodal, safety-minded, and sensor-aware.
Drove Apple Topline reporting UX and Maps QA tools, streamlining survey workflows through rapid prototyping and A/B testing.
Built scalable component libraries, Storybook pipelines, and UI standards that accelerate design-to-engineering velocity.
Mentored designers, ran design sprints, and championed measurable outcomes grounded in user research and telemetry.

Interests: AI-augmented creation, agentic UX, data visualization, complex systems, and mentoring design teams. I thrive where ambiguity is high, stakes are real, and the bar for craft and impact is even higher.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

Apple

Jul 2024 - Jan 2025 (6 months)

Led end-to-end UX for 'Topline,' transforming it into an AI-powered enterprise reporting platform with smart queries, automated dashboards, and integrated bug-tracking data
Accelerated report creation by over 20% while improving adoption and cross-team trust through enriched AI-driven insights
Established a scalable design system enabling consistent, efficient enterprise-wide reporting experiences

Cross Functional Collaboration AI Driven UX Product Design Design Systems Prototyping UX Research Mentoring Enterprise Reporting

Senior Product Designer

Audi

Feb 2022 - Aug 2023 (1 year 6 months)

Led UX for in-vehicle HMI focused on safety, accessibility, and use in motion. Designed multimodal (voice/visual) flows enabling AI-human collaboration—the car as companion. Built storyboards and interactive prototypes to test driver engagement. Partnered with global R&D, software, and industrial design to shape next-gen infotainment under strict confidentiality.

Cross Functional Collaboration HMI Design Multimodal UX Prototyping Storyboarding Accessibility Automotive UX Interaction Design Cross functional Collaboration HMI Standards HMI Graphics HMI Systeme And HMI Systems

Senior UI/UX Designer

Tesla

Jun 2019 - Aug 2021 (2 years 2 months)

Directed UX for Tesla’s Energy & Fleet apps, simplifying complex B2B workflows with predictive UI and AI-informed insights. Co-built functional front-end prototypes with engineers (HTML/CSS/React). Created and launched Tesla’s Enterprise Style Guide—a 0→1 design system speeding design-to-dev. Ran design sprints to test AI-augmented workflows, accelerating data-driven decisions.

Enterprise UX Design Systems React Prototyping HTML CSS AI augmented Workflows Cross functional Leadership

Senior UI/UX Designer

Apple

Aug 2018 - Dec 2018 (4 months)

Designed an internal survey tool for Apple Maps QA, streamlining workflows and speeding survey creation via A/B tests and iterative UX. Led competitive analysis, rapid prototyping, and design sprints to validate features and align strategy. Improved authoring, templates, and review flows to raise completion rates and reduce time to launch.

UX Design Prototyping A B Testing Competitive Analysis QA Tooling Design Sprints Research led Design

Principal Product Designer

PRGX

Jun 2017 - Jun 2018 (1 year)

Reimagined core payment tools by leveraging user analytics and workflow optimization, leading to a noticeable drop in support requests and improved user satisfaction
Streamlined information architecture and delivered detailed UX specs, accelerating development cycles and enhancing cross-team efficiency

Product Design UX Research Information Architecture Interaction Design Analytics driven Design UX Specifications Workflow Optimization Cross team Collaboration

Principal Product Designer

Tavant Technologies

Sep 2016 - Apr 2017 (7 months)

Led end-to-end UX design for responsive B2B and B2C platforms, significantly improving user retention and product satisfaction
Conducted in-depth user research and journey mapping to align design solutions with business objectives and user needs

Responsive Design UX Research Journey Mapping Product Strategy Interaction Design User Testing Stakeholder Alignment

Principal Product Designer

Simplee

Feb 2016 - Sep 2016 (7 months)

Redesigned B2B and B2C payment experiences to streamline user flow, reduce friction, and accelerate transaction completion while elevating user satisfaction.

Payments UX B2B UX B2C UX Conversion Optimization Interaction Design User Flow Design Usability Testing Prototyping

Senior Product Designer

eBay

Aug 2015 - Feb 2016 (6 months)

Led the design of the “You Just Made My Day!” campaign, crafting engaging interactions that strengthened community connection and increased platform engagement

Campaign Design Interaction Design User Engagement A B Testing Visual Design Cross team Collaboration UX Strategy

Senior Product Designer

Hotwire

Mar 2015 - Aug 2015 (5 months)

Created and launched A/B-tested hotel listing designs to uncover customer preferences and drive data-informed UX improvements that increased booking performance.

A B Testing Conversion Optimization UX Research Interaction Design Visual Design Prototyping Analytics Product Experimentation

Senior UI/UX Designer

Sep 2013 - Nov 2014 (1 year 2 months)

Revamped SaaS workflows to streamline complex user tasks, enhancing usability and contributing to increased retention and reduced churn.

SaaS UX Workflow Design Interaction Design Usability Testing Information Architecture UX Strategy Prototyping User Research

UI/UX Designer

eBay/X.commerce

Jul 2010 - Jul 2013 (3 years)

Led the mobile-first design of PayPal eReceipts, delivering a responsive, user-centric experience across platforms.

Mobile First Design Responsive Design UX Interaction Design Cross platform Design Prototyping Stakeholder Collaboration

UI/UX Designer

Avid

Jan 2008 - Jun 2010 (2 years 5 months)

Established product design standards that improved visual and functional consistency across Avid’s suite of B2B and B2C applications, enhancing overall product quality.