Open to opportunities

Mariel Ranara

@marielranara

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Operations & Executive Assistant driving data-backed growth through marketing automation and analytics.

Philippines

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What I'm looking for

I’m looking for a role where I can support executives with streamlined operations and build CRM + marketing automation that drives measurable growth. I want a team that values SOPs, data-driven KPIs, and continuous improvement.

I’m a detail-oriented Operations and Executive Assistant who supports leadership with high-impact execution—streamlining daily operations, managing complex calendars, and triaging high-stakes communications to maximize executive productivity.

In my current role at PureMedia, I partner with leadership on email campaigns that increase prospect engagement and conversion rates, while also handling data administration and executive-ready reporting. I build and refine SOPs for content and social media marketing so the team can scale consistently.

I also manage GoHighLevel CRM and pipeline ecosystems—configuring databases, lead nurturing workflows, and sales pipelines with precision. From marketing automation (if/then workflows) to full-funnel Meta advertising optimization, I turn KPIs across CRM and ad platforms into actionable growth strategies.

Previously at Mind By Design, I advanced predictive analysis, market intelligence, and end-to-end email + multi-platform social management, and I led corporate web asset maintenance using GoHighLevel. Earlier experience as a Website Manager strengthened my SEO, performance optimization (caching, image optimization), A/B testing, and competitor research skills—backed by credentials like GoHighLevel Mastery, an Executive Diploma in Business Presenting Skills, and a Project Management Crash Course.

Experience

Work history, roles, and key accomplishments

Current

Operations and Executive Assistant

Current

PureMedia

Dec 2025 - Present (5 months)

Served as a key partner to leadership by managing complex calendars and high-stakes communications, while supporting high-impact email campaigns to improve prospect engagement and conversion rates. Built SOPs, managed GoHighLevel CRM and lead-nurturing workflows, and coordinated full-funnel Meta Ads with KPI reporting for executive decision-making.

Calendar Management Email Campaigns GoHighLevel Meta Ads KPIs SOP Development Project Coordination

Administrative & Biz Dev Assistant

Mind By Design

Jul 2024 - Sep 2025 (1 year 2 months)

Provided executive support through high-impact email campaign operations and centralized client data administration to improve access and decision-making. Conducted predictive analysis and market research, managed GoHighLevel-based web infrastructure, and used analytics tools (Google Analytics, Search Console, Tag Manager) to drive ongoing performance improvements.

Email Marketing Operations Data Administration Predictive Analysis Market Research SEO Collaboration Google Analytics Google Search Console Google Tag Manager

Website Manager (Virtual Assistant)

Syndicro & Partners

Jun 2022 - Nov 2023 (1 year 5 months)

Managed website performance through monitoring, updates, troubleshooting, and technical optimizations such as caching, image optimization, and server-side configuration changes. Developed custom web applications with HTML/CSS/JavaScript, implemented A/B testing, and executed an SEO strategy to improve organic visibility and qualified leads.

Website Optimization HTML CSS JavaScript Caching Technical Server Configurations A B Testing SEO Strategy

Project Coordinator

Jaya Luna Lancar

Jan 2022 - May 2022 (4 months)

Coordinated multiple projects by managing deadlines, adjusting workflows, and prioritizing needs to keep delivery on schedule. Liaised between departments, facilitated regular meetings, and supported cross-functional collaboration to meet project objectives.

Project Coordination Prioritization Cross Functional Collaboration Meeting facilitation Task Delegation

Sales & Client Relationship Manager

Messasix/ Jarvis Analytics

Feb 2021 - Aug 2021 (6 months)

Managed sales and client relationships while prioritizing and managing test cases to support faster software release time. Ensured compliance with evolving QA methodologies and regulatory expectations, helping confirm releases were bug-free and identifying potential program security gaps.

Client Relationship Management Sales Support Regulatory Compliance