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Maria Rossodivito

@mariarossodivito

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AI-enabled B2B SaaS marketer driving expansion, pipeline growth, and account engagement.

United States

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What I'm looking for

I seek a cross-functional marketing role focused on expansion and pipeline growth, collaborating with sales and leadership, using AI-enabled workflows to scale programs and show measurable marketing contribution.

I am an AI-enabled B2B SaaS marketer specializing in demand generation, lifecycle, and customer marketing with strong outbound roots and hands-on experience supporting install-base engagement and expansion programs.

At UpKeep I supported expansion marketing against a quarterly $1.1M pipeline target, partnered with account executives and leadership, built scalable sales playbooks and cadences, and generated measurable expansion opportunities through campaigns, newsletters, case studies, and enablement materials.

I blend data-driven campaign execution with AI-assisted workflows and cross-functional collaboration, presenting program performance and pipeline contribution to leadership while accelerating research and content drafting to maintain quality and relevance.

Experience

Work history, roles, and key accomplishments

Lead Marketing Coordinator

UpKeep Technologies

Jun 2023 - Feb 2026 (2 years 8 months)

Supported demand generation, lifecycle, and customer marketing programs focused on install-base engagement and expansion, contributing to a quarterly $1.1M pipeline target by building scalable playbooks, cadences, and campaigns.

Demand Generation Lifecycle Marketing Sales Enablement Email Campaigns Salesforce HubSpot Pipeline Reporting

Mid-Market & Enterprise BDR

UpKeep Technologies

Dec 2021 - Jun 2023 (1 year 6 months)

Generated over $2M in qualified pipeline via strategic outbound prospecting and target account engagement, creating outreach cadences and training materials adopted teamwide to improve conversion.

Outbound Prospecting Account Based Selling Cadence Pipeline Generation Territory Planning Sales Training Outreach SalesLoft LinkedIn Sales Navigator

Outbound Sales Development Rep

When I Work

Feb 2021 - Nov 2021 (9 months)

Qualified new business opportunities through multi-channel prospecting and email campaigns, partnering with AEs to refine messaging and improve conversion from outreach to meetings.

Sales Development Email Campaigns Messaging Lead Qualification CRM Outreach Sales Enablement

National Inside Sales Rep

American Backflow Products

May 2020 - Feb 2021 (9 months)

Generated qualified B2B leads and consistently met monthly sales targets while delivering pipeline reporting and coordinating with marketing to support forecasting and product awareness.

Inside Sales B2B Sales Lead Generation Pipeline Reporting Forecasting Customer Retention CRM Sales Operations