Maria Paulina Socarras Garzon
@mariapaulinasocarras
Strategic communications and content specialist driving conversion-focused D2C email and brand messaging.
ColombiaWhat I'm looking for
I’m a strategic communications and content specialist with extensive experience leading D2C lifecycle email, campaign copy, and brand messaging for e-commerce and product-led brands across the UK, EU, US, and global pharmaceutical and public-sector clients. I build messaging frameworks, creative direction, and performance-led optimisation to drive engagement, conversion, retention, and SEO-impactful content.
I have led cross-functional teams, client liaison, project management and line management roles across agencies and in-house settings, supporting large accounts like Eli Lilly, Roche, Pfizer, Procter & Gamble and public-sector programmes including COVID-19 response and organ donation reform. I deliver measurable outcomes through conversion-focused copywriting, UX writing, accessibility-aware content, and lifecycle strategy using tools such as Klaviyo, Mailchimp, Google Analytics, Semrush, WordPress and Figma.
Experience
Work history, roles, and key accomplishments
Content Strategist & Copywriter
ZHS Ecom
Jul 2025 - Present (6 months)
Lead D2C email lifecycle and campaign copy for e-commerce and product-led brands across the UK, EU, and US, developing messaging frameworks that improved engagement, conversion, and retention.
Marketing Strategist & Copywriter
CodeCrew Inc
Jun 2024 - Jul 2025 (1 year 1 month)
Developed D2C and B2B email and content strategy for US brands, leading lifecycle campaigns, thought leadership, and SEO content planning to drive acquisition and retention.
Freelance Copywriter & Editor
MPSGR Ltd
Mar 2024 - Mar 2025 (1 year)
Provided copywriting and copy-editing services for consumer brands, media, healthcare, and lifestyle clients across email, web, SEO, and social, supporting brand voice and content consistency.
Senior Account Manager
90TEN Ltd
Aug 2022 - Nov 2023 (1 year 3 months)
Managed global communications and campaign delivery for pharmaceutical clients including Eli Lilly, Roche, Pfizer, and Astellas, delivering content across paid, earned, and owned channels and overseeing budgets and timelines.
KLAccount Manager
Ketchum London
Oct 2021 - Aug 2022 (10 months)
Managed global campaigns for consumer health and pharmaceutical clients including Procter & Gamble and Johnson & Johnson, delivering multi-channel content and championing DEI initiatives.
HAStakeholder Engagement Manager
Human Tissue Authority
Feb 2017 - Oct 2021 (4 years 8 months)
Led stakeholder engagement and strategic communications for regulated public-sector programmes, including COVID-19 response and organ donation reform, producing guidance and public-facing content.
HACommunications & Development Officer
Human Tissue Authority
Jan 2016 - Oct 2017 (1 year 9 months)
Delivered strategic communications across digital and corporate channels within a regulated government body, supporting public guidance, events, and organisational development programmes.
Education
Degrees, certifications, and relevant coursework
ULUniversity of Liverpool
Bachelor of Arts, English Literature
Completed a Bachelor of Arts in English Literature, focusing on literary analysis and communication skills.
London College of Communication
Digital Marketing
Undertook studies related to digital marketing strategy and communications (details unspecified).
Availability
Location
ColombiaAuthorized to work in
Social media
Job categories
Skills
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