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Luisa Fernanda Escovar Velásquez

@luisafernandaev

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Social communicator specializing in radio, creative copywriting, and digital community strategy.

Colombia

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What I'm looking for

I seek a role where I can lead creative communications, optimize workflows, and build digital communities in an inclusive, collaborative environment.

I am a Social Communicator with a radio emphasis and over five years of experience in project management, digital community building, customer support, and corporate branding. I translate complex ideas into clear copy, scripts, and creative narratives that strengthen brand identity.

At Canal Capital I led creative teams, developed promotional campaigns and scripts, and aligned storytelling across TV and digital platforms to boost engagement. In customer-facing roles at HubSpot and Coach Care I combined technical troubleshooting and consultative support to improve product experiences and exceed conversion targets.

I have coordinated B2B stakeholder relationships, logistics, and workflows across agencies and franchises, improving placement speed, delivery efficiency, and client satisfaction. I partner with cross-functional teams using tools like JIRA, Asana, and HubSpot to optimize processes and advocate for customer-centric improvements.

I value inclusive leadership, adaptability, and measurable results, and I bring professional copywriting, KPI reporting, and bilingual communication to roles that require clear, creative, and strategic communications.

Experience

Work history, roles, and key accomplishments

Copywriter / Creative Lead

Canal Capital

Jun 2024 - Nov 2025 (1 year 5 months)

Developed and pitched promotional campaigns, concepts, and scripts that increased TV and digital platform engagement and ratings; led cross-functional teams to ensure narrative consistency and technical accuracy across scripts, editing, and design.

Copywriting Campaign Development Team Leadership Cross Functional Collaboration Content Strategy

Outreach Coordinator

Coach Care

Feb 2023 - Feb 2024 (1 year)

Executed high-volume outreach (60+ daily calls/emails) to enroll patients in virtual health programs, generating qualified leads and consistently exceeding conversion targets while managing CRM and reporting workflows.

Lead Qualification CRM Google Sheets Patient Onboarding Database Management performance reporting

Customer Support Specialist

HubSpot

Feb 2021 - Dec 2022 (1 year 10 months)

Delivered consultative, human-centered support across phone, chat, and email, resolved complex technical issues using troubleshooting frameworks and Chrome DevTools, and collaborated with Product and Engineering via JIRA to drive customer-centric improvements.

Customer Support Technical Troubleshooting Chrome DevTools Jira CRM Cross Functional Collaboration

Project Coordinator

Debrain

Oct 2019 - Feb 2021 (1 year 4 months)

Managed B2B client relationships for the Woops! brand, coordinated nationwide product delivery logistics across the U.S., and resolved franchisee and customer issues to strengthen commercial partnerships and satisfaction.

Project Coordination Logistics Coordination Customer Support Client Communication Operations

Community Manager

Havas

May 2019 - Oct 2019 (5 months)

Created social content and copy for brands such as Durex, Veet, and Gaviscon, scheduled content calendars, monitored engagement metrics, and presented monthly KPI reports to optimize community performance.

Social Media Management Copywriting Community Engagement KPIs Social Analytics

Staffing Analyst

Globant

Dec 2017 - Jun 2018 (6 months)

Matched developer profiles to client project needs, improving placement speed and selection quality by enhancing developer presentations for client review.

Talent Matching Recruitment Operations