Marian Rocha

Closed 31 deals in 9 months, generating $500K ARR by targeting SMB and mid-market accounts. Maintained a 14% conversion rate through ICP qualification and structured multi-touch follow-up, and built advanced HubSpot analytics to improve CRM adoption and pipeline recovery.

Drove outbound prospecting for SMB and mid-market accounts, qualifying ICP-fit opportunities and handing off leads to the AE team. Designed segmented outbound sequences by vertical and company size to improve open rates and increase booked meetings.

Exceeding pipeline generation targets, progressed from junior to mid-level BDR in 6 months. Created personalized outbound messaging frameworks by segment to improve reply rates across prospecting cadences.

Assisted in financial department with bills and payments, prospected clients, handled pre-sales, sales, and costumer success activities, and organized fairs and events for foreign clients in Brazil and assisted in back office when needed.
Was responsible for client accounts and negotiations for the export of products from some of Brazil's biggest companies to over 10 countries all over the world.

Managed post-sale lifecycle for LATAM and Europe clients, coordinating relationship management, logistics, and export documentation. Planned and executed corporate trade shows and in-store activation strategies using seasonal demand patterns to support international retail clients.

Provided commercial support by maintaining client communications and tracking orders across international accounts. Prepared and reviewed export documentation including commercial invoices, packing lists, and certificates of origin.

Helped with the reception of clients, taking calls and organizing meetings.
Gave support to the financial department with bills and payments and managed the calendar of 3 managers.

Earned a Technologist Degree in International Trade from Unisociesc in Blumenau between 2021 and 2022.