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Mariane Dourado

@marianedourado

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I build go-to-market, content, and demand-generation campaigns tied to pipeline, revenue, and measurable growth.

Brazil

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What I'm looking for

I'm looking to lead GTM, content, and growth initiatives where I can connect strategy, multichannel execution, and performance measurement to pipeline, revenue, and brand outcomes.

I've led go-to-market, content, and demand-generation work across digital and offline channels, connecting brand positioning, media planning, and execution to measurable business outcomes.

At Crialuz, I led content and GTM strategy across TikTok, Instagram, Facebook, and Google, managing a team and tracking MQLs, conversion rates, ROI, pipeline, and revenue impact. At Nexxus, I planned digital campaigns for demand generation and customer acquisition across social media, paid ads, and SEO/SEM.

I'm currently teaching digital marketing, media planning, and GTM strategy at M2BR Academy, mentoring teams on roadmaps, KPIs, campaign design, and lead capture. I also bring experience in stakeholder engagement, vendor management, client relations, and coordinating complex operations for UHNWI.

Experience

Work history, roles, and key accomplishments

Current

Teacher

Current

M2BR Academy

Jul 2025 - Present (1 year 2 months)

Teaches digital marketing, media planning, and GTM strategy, guiding students through campaign design and execution. Mentors teams on structuring GTM roadmaps and setting KPIs.

Digital Marketing Media Planning GTM Strategy Campaign Design Mentorship KPI Setting Content Production

Strategist / Head of Content

Crialuz

Jul 2024 - Jul 2025 (1 year)

Led content and GTM strategies across TikTok, Instagram, Facebook, and Google, managing a team and tracking metrics like MQL generation and ROI. Conducted market and competitor analysis to inform actionable GTM plans.

Content Strategy GTM Strategy Team Management KPI Tracking MQL Generation ROI Analysis Market Research Competitive Analysis TikTok Instagram Facebook Google Ads

Digital Marketing Management

Nexxus

Feb 2022 - Oct 2024 (2 years 8 months)

Planned and executed digital campaigns focused on demand generation and customer acquisition. Implemented strategies to drive traffic and engagement, and structured reporting frameworks tracking CPL, conversion rates, and MQLs.

Digital Marketing Demand Generation Customer Acquisition Campaign Planning Reporting CPL Conversion Rate Optimization MQL Social Media Monitoring Competitive Analysis SEO SEM Paid Ads

Social Media Strategist

Godiva Propaganda

Apr 2024 - Jun 2024 (2 months)

Supported multi-channel B2B and B2C campaigns, aligning brand positioning with business outcomes. Managed approval workflows and produced live-event content to strengthen digital footprint.

Social Media Strategy B2B Marketing B2C Marketing Campaign Management Content Production Engagement Tracking

Private Property Manager of UHNWI

Oct 2019 - Nov 2023 (4 years 1 month)

Managed operations of a private property with focus on vendor management, budget allocation, and contract negotiation. Supervised staff across multiple locations including Brazil, London, and Aspen.

Vendor Management Budget Management Contract Negotiation Staff Supervision Operations Management Translation Communication Skills