At Wrike, I architected an end-to-end marketing campaign engine as the centrepiece of a company-wide RevOps initiative. A single intake form routed requests across the marketing organization, while Workato automations created SFDC and Marketo campaigns and Tableau reporting connected activity to pipeline visibility.
I also led marketing delivery of Wrike’s full brand redesign, coordinating website QA and rollout and rebuilding email templates and campaigns for the new visual identity. I managed localisation, website, email marketing, and marketing automation teams.
As Marketing Operations Lead at Wrike, I implemented an end-to-end lead scoring model combining behavioural and firmographic signals. It informed nurture tracks and lead routing, and changed how Sales prioritized its pipeline; I also owned Marketo architecture and led GDPR implementation across marketing systems.
Now, as a Fractional RevOps Expert, I advise B2B clients on revenue operations strategy, HubSpot CRM architecture, and go-to-market process design. I build reporting infrastructure that gives leadership visibility into pipeline, conversion, retention, and account health.
