Tamara Bizyuk
@tamarabizyuk
Strategic marketing leader driving growth for B2B SaaS through data-informed GTM and demand generation.
What I'm looking for
I am a strategic marketing leader with 7+ years of experience in the tech sector, focused on driving growth for B2B SaaS companies through customer-centric, data-informed product and demand generation strategies.
I have led cross-functional GTM initiatives, launched product and feature campaigns, and built demand-generation programs that improved acquisition, activation, and pipeline—achieving measurable lifts such as webinars converting up to 8.6% of attendees, 62% email open rates, and notable CTR improvements.
I work across product marketing, lifecycle and performance marketing, and sales enablement to optimize funnels, scale marketing operations, and create high-converting assets that support sustainable revenue growth.
Experience
Work history, roles, and key accomplishments
Marketing Consultant
Self-employed
Apr 2023 - May 2025 (2 years 1 month)
Advised B2B SaaS startups and scaleups on end-to-end GTM and growth strategies, delivering campaigns and onboarding optimizations that produced up to 8.6% webinar-to-customer conversion and ~10 monthly product sign-ups at zero CAC.
Growth Marketing Manager
Runecast Solutions
Sep 2022 - Feb 2023 (5 months)
Developed product messaging and lead nurturing processes that improved funnel efficiency and increased conversion rates by ~10%, supporting product launches and driving 15 monthly product sign-ups.
Collaborated with Product, Sales and DevRel to execute GTM for platform updates and feature launches, improving user acquisition and feature adoption through multi-channel campaigns and paid channel optimization.
Built email as a key inbound channel increasing SQL volume by ~30%, led CRM migration to improve lead tracking, and directed PPC and content efforts to reduce CAC and support vertical demand generation.
Led end-to-end product and feature GTM execution, managing integrated campaigns and webinars (up to 600 attendees) within a $40K monthly budget to consistently meet lead targets and drive global engagement.
Education
Degrees, certifications, and relevant coursework
Vrije Universiteit Brussel
Master of Science, Communication Studies
2015 - 2015
Completed Master of Science in Communication Studies, specializing in New Media and Society in Europe.
Stenden University of Applied Sciences
Bachelor of Business Administration, Media and Entertainment Management
2012 - 2012
Completed Bachelor of Business Administration in Media and Entertainment Management.
Ternopil Volodymyr Hnatiuk National Pedagogical University
Bachelor/Specialist, English Language and Literature
2008 - 2008
Completed Bachelor/Specialist degree in English Language and Literature.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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