Open to opportunities

barb čížkovská

@barbkovsk

Message

Digital Marketing Specialist driving data-led CRM, retention and multi-channel campaigns.

Czechia

Message

What I'm looking for

I seek a role owning CRM and multi-channel campaigns at a data-driven, collaborative company where I can optimise customer journeys, scale retention, and lead cross-functional delivery.

I am a Digital Marketing Specialist with hands-on experience executing multi-channel campaigns across CRM, email, paid media, and social platforms, focused on measurable performance and customer lifecycle nurturing.

At BILLA I led end-to-end e-commerce campaign strategy, CRM workflows and cross-department coordination, delivering clear performance insights from GA4 and BI dashboards and improving campaign workflows and asset delivery.

Previously at Danone I managed regulated-health communications, collaborated with medical and regulatory experts, redesigned digital properties, and used A/B testing and behavioural insights to optimise creatives and retention journeys.

Experience

Work history, roles, and key accomplishments

Current

Ecommerce Marketing Manager

Current

BILLA, spol. s r.o.

Jan 2025 - Present (1 year)

Led end-to-end digital marketing and CRM for BILLA e-shop, coordinating campaigns across teams and agencies to ensure messaging consistency and on-time asset delivery while improving campaign workflow efficiency.

CRM Campaign Strategy GA4 Agency Management Marketing Automation performance reporting Process Optimization

Digital Marketing Specialist

Danone

Mar 2023 - Jun 2024 (1 year 3 months)

Delivered regulated-industry digital campaigns and CRM for infant nutrition brands, collaborating with medical and regulatory teams to ensure compliant messaging and optimising creatives via A/B testing and behavioural insights.

Regulatory Compliance CRM A B Testing Content Development GA4 Campaign Execution Stakeholder Management Performance Analytics

Digital Procurement Specialist

Accenture

Jan 2017 - Dec 2022 (5 years 11 months)

Supported global clients in process optimisation and digital workflow transformations, standardising processes, coordinating system rollouts, and delivering analytical reports and compliance controls to reduce inefficiencies.