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barb čížkovskáBK
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barb čížkovská

@barbkovsk

Digital Marketing Specialist driving data-led CRM, retention and multi-channel campaigns.

Czechia
Message

What I'm looking for

I seek a role owning CRM and multi-channel campaigns at a data-driven, collaborative company where I can optimise customer journeys, scale retention, and lead cross-functional delivery.

I am a Digital Marketing Specialist with hands-on experience executing multi-channel campaigns across CRM, email, paid media, and social platforms, focused on measurable performance and customer lifecycle nurturing.

At BILLA I led end-to-end e-commerce campaign strategy, CRM workflows and cross-department coordination, delivering clear performance insights from GA4 and BI dashboards and improving campaign workflows and asset delivery.

Previously at Danone I managed regulated-health communications, collaborated with medical and regulatory experts, redesigned digital properties, and used A/B testing and behavioural insights to optimise creatives and retention journeys.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

BPP University logoBU

BPP University

Master of Science, Digital Marketing

Currently pursuing an MSc in Digital Marketing with expected completion in 2026.

NU

Newton University

Bachelor of Science, Digital Marketing

2021 - 2024

Completed a BSc in Digital Marketing from 2021 to 2024.

Tech stack

Software and tools used professionally

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barb čížkovská - Ecommerce Marketing Manager - BILLA, spol. s r.o. | Himalayas