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Olga Volejnickova

@olgavolejnickova

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Content & product marketing leader translating complex tech into revenue-driving messaging.

Czechia

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What I'm looking for

I’m looking for a role where I can own product/content messaging, build sales enablement that shortens cycles, and drive customer adoption with measurable results—collaborating closely with product, sales, and success while keeping compliance and clarity at the center.

I’m a B2B and B2C content & product marketing specialist with 9+ years of international experience, including 5 years living and working in the UK across FinTech and agency environments. I translate technically complex products into clear, commercially effective messaging that accelerates sales cycles, supports customer adoption, and drives measurable outcomes.

I’ve built sales enablement assets, developed positioning frameworks, and contributed to go-to-market initiatives—most notably identifying a £100k+ annual revenue gap by connecting a content failure to lost transaction revenue. I bring a cross-functional approach, partnering closely with sales, product, and customer success, while managing multi-channel campaigns, analytics (Google Analytics 4), and marketing automation (HubSpot, Salesforce, Pardot) to continuously improve results.

Experience

Work history, roles, and key accomplishments

Freelance Marketing Consultant

Dec 2023 - Jan 2026 (2 years 1 month)

Provided marketing strategy and education services to e-commerce and professional-services entrepreneurs; audited social media and content performance to identify gaps versus business objectives. Delivered one-to-one coaching on content creation, channel strategy, and performance tracking to help founders build sustainable in-house capability.

Marketing Strategy Content Strategy Performance Analytics Audience Targeting KPI Tracking

B2B Marketing Specialist

OnePay

Jun 2021 - Nov 2023 (2 years 5 months)

Owned B2B content strategy and marketing communications for a UK payments FinTech, serving as the primary bridge between product, sales, and customers across the full content lifecycle.

Marketing B2B Marketing Sales Enablement Customer Retention Salesforce HubSpot Product Marketing Product Strategy

Marketing Specialist (Self-Employed)

Self-Employed

Nov 2019 - Apr 2021 (1 year 5 months)

Delivered marketing strategy and campaign execution for multiple clients, creating content strategies and campaign concepts aligned with brand positioning and audience segmentation. Managed digital campaigns and content planning across retail, services, and consumer sectors to improve audience engagement.

Marketing Strategy Campaign Development Market Segmentation Campaign Execution Content Planning Cross Industry Client Delivery

Marketing Project Manager

ITS agency

Nov 2017 - May 2019 (1 year 6 months)

As a team manager, I have successfully developed and executed marketing strategies for various businesses.

Project Management Social Media Marketing Digital Marketing Digital Strategy

Digital Marketing Coordinator

Radisson Hotel Group

Sep 2016 - Nov 2017 (1 year 2 months)

My main responsibility was to coordinate digital activities across four hotels in Saint Petersburg. Within 1 year I have achieved the following results:
• Increased bookings for Park Inn Nevsky Hotel by 150% through collaboration with an external agency.
• Boosted Park Inn Nevsky Hotel's Instagram followers by 250% by partnering with travel influencers.

Project Management Social Media Marketing Digital Marketing Digital Strategy Branding Ecommerce

Education

Degrees, certifications, and relevant coursework

IKRA Educational Centre

Diploma in Digital Marketing, Digital Marketing

2017 - 2018

Grade: Best Student Award

Earned a Diploma in Digital Marketing (Best Student Award) in 2017–2018 as part of a double-diploma track with Bard College (USA).

Federal State Saint-Petersburg University

Bachelor of Science (Honours), Art and Humanities (Film and Video)

2011 - 2015

Completed a BSc (Hons) in Art and Humanities (Film and Video) at Federal State Saint-Petersburg University (2011–2015), including a double-diploma track with Bard College (USA).

GoPractice (online)

Certificate in Product Management, Product Management

2024 -

Completed an online Certificate in Product Management in 2024 to deepen knowledge of product strategy and its intersection with go-to-market and customer communication.