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Maria Marttila

@mariamarttila

International business development and B2B sales professional at The CEO Magazine who secured its first sale in Latin America.

Sweden

Message

At The CEO Magazine, I managed international B2B sales and built relationships with senior decision-makers across Europe and Latin America. I owned the sales process from prospecting through negotiation, delivery and ongoing account development, and supported the company’s expansion into Latin America by securing its first sale in the market.

At B2Bfy, I led international projects in business development, entrepreneurship and labour-market integration. On a project for a Colombian Embassy, 22 of 50 participants moved into employment in Sweden and five started their own businesses.

Earlier, I worked on trade and business-promotion initiatives at the Embassy of Argentina in Sweden and supported international business development for energy and SCADA solutions at Isotrol. At Banco Santander, Argentina, I managed private and corporate client portfolios, reached approximately 120% of quarterly sales target and contributed to approximately 12% revenue growth.

Experience

Work history, roles, and key accomplishments

Senior Media Manager / International B2B Sales

The CEO Magazine

Jan 2021 - Jan 2025 (4 years)

Managed international B2B sales and developed relationships with senior decision-makers across Europe and Latin America. Owned the sales process from prospecting through delivery and ongoing account development, and supported expansion into Latin America.

B2B Sales Account Management CRM Salesforce Pipeline Management Forecasting Negotiation International Business Development

International Project Manager / Consultant

B2Bfy

Jan 2020 - Jan 2024 (4 years)

Led international projects in business development, entrepreneurship and labour-market integration for public and private clients. Built relationships among companies, public authorities, entrepreneurs and other stakeholders, with responsibility for client communication and delivery.

Project Management Business Development Stakeholder Management Client Communication Advisory Coordination

Senior International Project Manager

Embassy of Argentina in Sweden

Jan 2018 - Jan 2020 (2 years)

Worked on trade and business-promotion initiatives in energy, mining, tourism, and oil & gas. Developed relationships between Swedish and Argentine companies, authorities and senior stakeholders, and coordinated meetings, delegations and international collaborations.

International Business Development Trade Promotion Stakeholder Management Project Coordination Energy Mining Tourism Oil and Gas

European Energy Market Project

Joule Assets

Jan 2015 - Jan 2016 (1 year)

Analysed European programmes and market information in energy efficiency, electricity and renewable energy across multiple EU countries. Structured and standardised market information in a digital system, and supported research, candidate sourcing and recruitment administration.

Market Research Energy Efficiency Renewable Energy Data Structuring Digital Systems Research Recruitment Administration

International Business Development - Energy & SCADA

Isotrol

Jan 2015 - Dec 2015 (11 months)

Supported international business development for energy and technical SCADA solutions, with a focus on Latin America. Identified new commercial opportunities and developed relationships with organisations and potential partners in the region.

Business Development Energy SCADA LATAM Market Expansion Relationship Building

Client Advisor / Team Leader / Key Account Manager

Banco Santander

Jan 2010 - Jan 2014 (4 years)

Managed private and corporate client portfolios with responsibility for acquisition, advisory services, sales and relationship development. Reached approximately 120% of quarterly sales target and contributed to approximately 12% revenue growth through structured account development and cross-selling.