Lead Product Marketing in B2B SaaS, building and scaling teams or functions. Own messaging, positioning, value propositions and competitive intelligence to inform PR, brand, demand and revenue growth. Partner closely with Product, Sales and Customer teams, develop analyst and influencer channels, leverage the tech stack, and optimise go-to-market execution.
Open to opportunities
Ken Ume
@kenume
Senior marketing leader (20+ yrs) in B2B SaaS, driving GTM, messaging and growth through insight, competitive intelligence and customer-led strategy
United KingdomWhat I'm looking for
Senior Product Marketing Leader with 20+ years of experience in B2B SaaS, go-to-market strategy, messaging and positioning, competitive intelligence, market research, persona development, and sales enablement. Track record of supporting product launches, improving pipeline performance, supporting revenue growth, and building high-impact product marketing functions across software and technology businesses. Experienced in cross-functional leadership, analyst relations, customer insight, and strategic storytelling for complex enterprise solutions.
Intensely curious with a passion for technology, my working and leadership style is a combination of psychological safety, radical candour and the Socratic Method to unlock customer priorities and build assets and confidence for revenue teams. I blend market intelligence, competitor analysis, and customer evidence to strengthen messaging and go-to-market strategy.
Today’s B2B customers are increasingly sophisticated and mired in complexity. Modern B2B marketing requires more than great product and frequent feature drops; it requires sustained trust-building that re-engages with sceptical, time poor leaders.
Experience
Work history, roles, and key accomplishments
Head of Product Marketing
Mapal
Nov 2023 - Mar 2026 (2 years 4 months)
Created the product marketing function from scratch and led the team in the second year
Head of Product & Business Marketing
Tribal Group
Jan 2022 - Sep 2023 (1 year 8 months)
Led marketing and business marketing team of 10 and supported a rebrand and messaging refresh to improve market clarity and solution positioning.
Product Marketing Manager
Netcall
Sep 2020 - Jan 2022 (1 year 4 months)
Product marketing responsibilities for contact centre and customer experience solution
Led the product marketing team
Head of Product Marketing
LexisNexis UK
Sep 2017 - Oct 2019 (2 years 1 month)
Supported 4% annual revenue growth through product marketing, brand, content, and segment initiatives.
● Developed new team growth (3 to 12) to support new business and go to market model
Major product pivot and new enterprise solution launch (category creation)
● Supported a new market and buyer launch (Hazardous industries, Railways)
● Created and curated analyst relations leading to Gartner “Cool Vendor” status in the first year
● Supported a complete rebrand and go-to-market model redesign.
● Grow a new product marketing function and team from scratch inside the business
Managed e-security and strong authentication products into the UK and EMEA banking and public sector markets
Managed 5 enterprise level products for $8M ARR into the UK and EMEA enterprise, banking and public sector markets
delivered training courses to industrial manufacturing clients in USA, UK and EMEA
Education
Degrees, certifications, and relevant coursework
University of Buckingham
International and Commercial Law, Law
1990 - 1991
Graduated
University of Buckingham
Law, Law
1988 - 1990
Activities and societies: President of African Student Society, Rag Week President
Graduated with honours
Availability
Open to opportunities
Location
United KingdomAuthorized to work in
Salary expectations
90k-120k GBP
Social media
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