Rishav Banerjee
@rishavbanerjee
Results-driven PPC eCommerce Specialist with 7+ years of experience.
What I'm looking for
As a PPC eCommerce Specialist with over 7 years of experience, I have honed my skills in Google Ads, Meta Ads, and SEO strategies to drive high-converting traffic for leading eCommerce brands. My passion lies in leveraging data-driven insights to enhance campaign efficiency and achieve business objectives. I have successfully managed and optimized ad campaigns, achieving significant increases in ROAS and organic visibility for my clients.
Throughout my career, I have worked with top brands such as IKEA and Ferns & Petals, where I implemented effective PPC strategies and executed on-page SEO optimizations that led to substantial improvements in lead generation and site traffic. My expertise in tools like Google Tag Manager and GA4 has enabled me to track and analyze campaign performance accurately, allowing for data-driven recommendations that scale ad strategies effectively.
Experience
Work history, roles, and key accomplishments
PPC eCommerce Specialist
Shopping IQ
Mar 2024 - Present (1 year 4 months)
Managed and optimized Google Ads (Search, Performance Max, Shopping, Display, and Video) and Meta Ads, achieving a 20-40% increase in ROAS for eCommerce clients. Executed On-Page SEO strategies for Shopify stores, optimizing product titles, descriptions, and images, leading to a 30% improvement in organic visibility.
Digital Marketing Project Manager
I-Marketing Tech
Jul 2023 - Feb 2024 (7 months)
Led digital marketing projects focusing on Google Ads, Meta Ads, and SEO, ensuring efficient execution within budgets and deadlines. Enhanced website SEO & content strategy, increasing site traffic by 40% through targeted keyword optimization and technical improvements.
Paid Media Analyst
Growth 99
Apr 2021 - Jun 2023 (2 years 2 months)
Designed, launched, and optimized PPC campaigns across Google Ads & Meta Ads, reducing CPL by 30%. Set up and managed Google Tag Manager and GA4 for precise conversion tracking and event-based attribution.
Digital Marketing Manager
Siliguri Builders
Dec 2019 - Jul 2021 (1 year 7 months)
Developed and managed paid ad strategies across Google Ads & Meta Ads, consistently improving lead generation by 50%. Executed SEO strategies that increased organic traffic by 35%, including on-page optimizations, backlink strategies, and content marketing.
Assistant Digital Marketing Manager
Gopaldhara Teas
Jan 2017 - Nov 2019 (2 years 10 months)
Managed eCommerce PPC campaigns across Google, Amazon, and Facebook, improving ROAS by 25%. Performed in-depth SEO audits and implemented on-page SEO strategies, boosting website rankings on Google.
Digital Marketing Executive
Global Education
Jan 2016 - Dec 2017 (1 year 11 months)
Created and managed PPC campaigns on Google Ads & Facebook Ads. Performed SEO optimization to improve search rankings and site visibility.
Education
Degrees, certifications, and relevant coursework
Siliguri College of Commerce
B.Com, Commerce
Studied Commerce at Siliguri College of Commerce, gaining foundational knowledge in business and financial principles. Developed an understanding of economic concepts and their application in various industries.
Tech stack
Software and tools used professionally
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