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Rishav Banerjee

@rishavbanerjee

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Results-driven PPC eCommerce Specialist with 7+ years of experience.

India

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What I'm looking for

I am looking for a role that allows me to leverage my PPC expertise in a dynamic environment, focusing on innovative digital marketing strategies and opportunities for professional growth.

As a PPC eCommerce Specialist with over 7 years of experience, I have honed my skills in Google Ads, Meta Ads, and SEO strategies to drive high-converting traffic for leading eCommerce brands. My passion lies in leveraging data-driven insights to enhance campaign efficiency and achieve business objectives. I have successfully managed and optimized ad campaigns, achieving significant increases in ROAS and organic visibility for my clients.

Throughout my career, I have worked with top brands such as IKEA and Ferns & Petals, where I implemented effective PPC strategies and executed on-page SEO optimizations that led to substantial improvements in lead generation and site traffic. My expertise in tools like Google Tag Manager and GA4 has enabled me to track and analyze campaign performance accurately, allowing for data-driven recommendations that scale ad strategies effectively.

Experience

Work history, roles, and key accomplishments

Current

PPC eCommerce Specialist

Current

Shopping IQ

Mar 2024 - Present (1 year 4 months)

Managed and optimized Google Ads (Search, Performance Max, Shopping, Display, and Video) and Meta Ads, achieving a 20-40% increase in ROAS for eCommerce clients. Executed On-Page SEO strategies for Shopify stores, optimizing product titles, descriptions, and images, leading to a 30% improvement in organic visibility.

Google Ads Meta Ads On Page SEO Shopify Google Tag Manager Conversion Tracking

Digital Marketing Project Manager

I-Marketing Tech

Jul 2023 - Feb 2024 (7 months)

Led digital marketing projects focusing on Google Ads, Meta Ads, and SEO, ensuring efficient execution within budgets and deadlines. Enhanced website SEO & content strategy, increasing site traffic by 40% through targeted keyword optimization and technical improvements.

Google Ads Meta Ads SEO Project Management Content Strategy Lead Conversion

Paid Media Analyst

Growth 99

Apr 2021 - Jun 2023 (2 years 2 months)

Designed, launched, and optimized PPC campaigns across Google Ads & Meta Ads, reducing CPL by 30%. Set up and managed Google Tag Manager and GA4 for precise conversion tracking and event-based attribution.

PPC Google Ads Meta Ads Google Tag Manager GA4 Campaign Optimization

Digital Marketing Manager

Siliguri Builders

Dec 2019 - Jul 2021 (1 year 7 months)

Developed and managed paid ad strategies across Google Ads & Meta Ads, consistently improving lead generation by 50%. Executed SEO strategies that increased organic traffic by 35%, including on-page optimizations, backlink strategies, and content marketing.

Google Ads Meta Ads SEO Lead Generation Content Marketing performance reporting

Assistant Digital Marketing Manager

Gopaldhara Teas

Jan 2017 - Nov 2019 (2 years 10 months)

Managed eCommerce PPC campaigns across Google, Amazon, and Facebook, improving ROAS by 25%. Performed in-depth SEO audits and implemented on-page SEO strategies, boosting website rankings on Google.

PPC Google Ads Facebook Ads Shopify

Digital Marketing Executive

Global Education

Jan 2016 - Dec 2017 (1 year 11 months)

Created and managed PPC campaigns on Google Ads & Facebook Ads. Performed SEO optimization to improve search rankings and site visibility.

PPC Google Ads Facebook Ads SEO Conversion Rate Optimization Data Analysis

Education

Degrees, certifications, and relevant coursework

Siliguri College of Commerce

B.Com, Commerce

Studied Commerce at Siliguri College of Commerce, gaining foundational knowledge in business and financial principles. Developed an understanding of economic concepts and their application in various industries.