Open to opportunities

Megha Sinha

@meghasinha

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Digital marketing specialist with 8+ years driving PPC, social ads, SEO, and conversion optimization.

India

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What I'm looking for

I seek a challenging role where I can lead paid and organic acquisition, implement robust tracking, optimize conversion funnels, and contribute to measurable business growth in a collaborative, data-driven team.

I am a dynamic, results-oriented digital marketing specialist with over eight years of hands-on experience across Google Ads, Facebook/Instagram/LinkedIn ads, SEO, and analytics. I focus on driving traffic, increasing conversions, and maximizing ROI for clients across multiple geographies.

In my current role I manage and optimize search, display, and shopping campaigns, implement tracking solutions like GCLID and Facebook Conversion API, and run A/B tests that improved website traffic by 30% and lead gen by 25%.

Previously I led digital strategy, audits, and multichannel campaigns for clients in the US, UK, Australia, UAE, and India — improving traffic performance, reducing bounce rates, and consistently optimizing paid and organic channels.

I combine technical skills (Google Tag Manager, analytics, CRM integrations, Zapier, CallRail) with strategic campaign planning and cross-functional collaboration to deliver measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Light Speed Web

Nov 2022 - Present (3 years 7 months)

Managed and optimized Google Ads (search, display, shopping) and Facebook/Instagram campaigns, driving a 30% increase in website traffic and 25% boost in lead generation through A/B testing and conversion tracking improvements.

Google Ads Facebook Ads Google Analytics Google Tag Manager Conversion API GCLID Zapier A B Testing

Marketing Manager

ITeXchange

Nov 2020 - Aug 2022 (1 year 9 months)

Led digital strategy and audits to increase traffic and leads from US/UK/Australia, improving traffic by 20% and reducing bounce rate by 10% while launching and optimizing Google, Facebook, LinkedIn and Twitter ad campaigns.

Digital Strategy Google Ads Facebook Ads LinkedIn Ads SEO Analytics PPC

Digital Marketing Consultant

Bluebricks Advisor

May 2017 - Nov 2020 (3 years 6 months)

Provided SEO audits, multichannel marketing strategies and paid campaign optimization for UAE and India clients, improving campaign performance via keyword research, A/B testing and data-driven recommendations.

SEO Google Ads Facebook Ads LinkedIn Ads A B Testing Keyword Research Campaign Optimization

Product Marketing Specialist

Zifilink

Jun 2016 - Mar 2017 (9 months)

Executed on- and off-site SEO, competitive analysis and paid advertising campaigns on Facebook and Google, contributing to exceeding Q3 and Q4 revenue goals by 50% and 35%.

SEO Google Ads Facebook Ads Competitive Intelligence Google Analytics Keyword Analysis Campaign Execution

Brand Management Sr. Executive

Wonesty

Jan 2015 - Apr 2015 (3 months)

Planned and executed marketing strategies for an ERP product, coordinating cross-functional teams and tracking market and consumer insights to inform campaigns and pricing decisions.

Brand Management Marketing Strategy Campaign Execution Market Research Competitive Analysis

Product Management Executive

Tulip Telecom

Jun 2011 - Jul 2014 (3 years 1 month)

Owned product marketing collateral, MRDs and pricing to ensure 15% profitability, managed SLAs and coordinated account-specific marketing planning to support product launches and delivery.

Product Marketing Pricing Strategy SLA Management Market Research Marketing Planning

Software Developer

I NET Systems

Mar 2008 - May 2009 (1 year 2 months)

Developed ASP.NET applications using C#, ADO.NET and SQL Server, implemented unit and integration testing and contributed to software delivery and troubleshooting.

ASP.NET C++ADO.NET SQL Server AJAX Unit Testing Integration Testing Debugging