At dentsuX, I created audience strategies for Tropicana and Naked to retain existing buyers and win back lapsed buyers, translating brand growth priorities into actionable media targeting.
At OMD, I led integrated media planning for The Home Depot and managed and mentored a team of four planners. At PHD, I developed a framework for Uber’s entry into multicultural marketing and managed Diageo media strategy and campaigns.
Earlier, I worked on media strategy at Spark Foundry and Horizon Media, Inc., and on plan activation at Team IBM Media | GroupM. I hold a Bachelor of Arts in Communication Studies with a minor in American Studies from American University.
