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Rebecca Pourghafari

@rebeccapourghafari

I turn audience intelligence into media strategies and go-to-market narratives that influence brand investment decisions.

Portugal

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What I'm looking for

I'm seeking a VP-level role in Media Strategy, Product Marketing, or Consumer Insights at a data-forward U.S. company.

At CivicScience, I lead strategic media consulting that turns proprietary consumer sentiment and audience intelligence into actionable guidance for brand and agency partners.

I build audience segmentation frameworks, shape go-to-market narratives with research, product, and data science teams, and position the data platform as a decision-making tool for Fortune 500 marketers.

Previously at IZEA, I advised enterprise brands on influencer selection, audience alignment, content licensing, and campaign performance. I earned President's Club in 2020 after exceeding 125% of quota and delivering more than $750K in net bookings.

My foundation spans integrated broadcast, digital, podcast, live-event, cable, and digital advertising strategies at iHeartMedia and Cox Media. I bring 15+ years of experience connecting audience data, media planning, and compelling brand narratives.

Experience

Work history, roles, and key accomplishments

Current

Senior Director of Strategic Media

Current

CivicScience

Nov 2022 - Present (3 years 10 months)

Leads strategic media consulting, translating proprietary consumer sentiment and audience intelligence data into actionable insights for brand and agency partners. Develops audience segmentation frameworks and thought leadership content positioning CivicScience's data platform for Fortune 500 marketers.

Media Strategy Audience Segmentation Consumer Insights Data Driven Storytelling Go To Market Strategy Cross functional Leadership Client Advisory

Account Director — Influencer & Content Marketing

IZEA

Feb 2016 - Oct 2021 (5 years 8 months)

Managed enterprise brand partnerships leveraging IZEA's influencer marketing platform, overseeing creator strategy, content licensing, and audience amplification. Awarded President's Club (2020) for achieving 125%+ of annual quota with net bookings exceeding $750K.

Influencer Marketing Content Marketing Audience Alignment Content Performance Data Driven Strategy Client Advisory Positioning

Account Executive — Multiplatform Media

iHeartMedia

Feb 2012 - Dec 2015 (3 years 10 months)

Developed integrated media strategies for local and regional advertisers across broadcast, digital, podcast, and live event platforms. Translated audience reach data and listener insights into compelling brand narratives for client presentations.

Media Strategy Audience Insights Cross Platform Advertising Customer Relationship Management Data Driven Storytelling

Marketing Specialist / Sales Associate

Cox Media

Jul 2010 - Aug 2011 (1 year 1 month)

Developed customized cable and digital advertising solutions for SMB and regional clients, focusing on audience targeting and ROI optimization. Co-produced and executed the 98.9 WMMO Downtown Concert Series, a flagship community event.

Digital Advertising Audience Targeting ROI Optimization Event Production Client Solutions