At Skyhouse Agency, I drove AI adoption across a portfolio of DTC clients, building internal workflows that fast-tracked integrated strategy and asset generation. I also built a strategy operating system that delivered strategies across Paid Social, YouTube, Search, and Programmatic within minutes.
At PETERMAYER, I directed brand and performance strategy for clients across CPG, Tourism, Telecom, and Finance. I built integrated measurement frameworks connecting exposure and engagement to business outcomes, and drove a 27% lift in quality engagements for tourism clients.
At DiD Agency, I led omnichannel campaigns for pharmaceutical brands targeting HCPs. By connecting storytelling assets with precision audience segmentation, I grew HCP engagement 30%.
At Openmind Agency, I led the integrated launch of Life Cuisine, shaping its positioning and audience strategy to capture 5% market share in its first year. I also co-run an Amazon skincare and wellness brand, keeping DTC, Amazon, and social commerce close to my day-to-day work.
