Daniel Borchardt
@danielborchardt
I build full-funnel media strategies that improve reach, performance, and ROI.
United StatesWhat I'm looking for
I'm building full-funnel media strategies at THE·TEAM for a premier global Trading Card Game brand, connecting brand awareness and performance objectives across paid social, programmatic, CTV, DOOH, traditional OOH, and audio.
Previously at StarcomMediavest, I led programmatic, social, and search teams serving enterprise accounts including Kraft, Chick-fil-A, and Lionsgate. I managed multi-million-dollar media budgets, surpassed client KPIs, drove incremental revenue growth, and partnered with data teams to turn audience insights into stronger targeting.
I enjoy translating complex briefs into actionable plans, optimizing campaigns in real time, and helping teams solve challenging strategic problems.
Experience
Work history, roles, and key accomplishments
Senior Media Strategist
THE·TEAM
Nov 2023 - Present (2 years 9 months)
Architect multi-channel strategies for a premier global Trading Card Game brand, aligning full-funnel media tactics with brand awareness and performance objectives. Lead holistically planned campaigns across Paid Social, Programmatic, CTV, DOOH, Traditional OOH, and Audio, managing tactical execution and post-campaign performance reports.
Associate Director of Digital Media
Starcom Mediavest Agency
Jan 2016 - Nov 2023 (7 years 10 months)
Spearheaded high-performing programmatic, social, and search teams, executing strategies that consistently surpassed client KPIs and drove incremental revenue growth. Managed multi-million-dollar media budgets for enterprise accounts including Kraft, Chick-fil-A, and Lionsgate, delivering measurable return on investment.
Education
Degrees, certifications, and relevant coursework
University of Wisconsin–Whitewater
Bachelor of Arts, Communications
Bachelor of Arts in Communications from the University of Wisconsin–Whitewater.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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