Alexandra Sclafani
@alexandrasclafani
Dynamic marketing professional with a decade of strategic expertise.
United StatesWhat I'm looking for
I am a dynamic marketing professional with over a decade of experience driving performance in an evolving media landscape. My expertise lies in developing holistic, data-driven strategies that engage and convert consumers across all stages of the purchase journey. I am proficient in leveraging diverse media platforms, tailoring their capabilities to meet distinct brand objectives.
Throughout my career, I have excelled at extracting actionable insights and identifying market trends to optimize campaign effectiveness. As a strong communicator, I am committed to delivering measurable results and exceeding client expectations. My recent role as Strategy Manager at Wavemaker Marketing has allowed me to craft and deliver strategic campaign recommendations for brands across US and LATAM markets, driving increases in revenue and ROI.
Experience
Work history, roles, and key accomplishments
Strategy Manager
Wavemaker Marketing
Jul 2022 - May 2025 (2 years 10 months)
Crafted and delivered strategic campaign recommendations for brands across US and LATAM markets, driving increases in revenue and ROI. Led competitive analyses for clients in CPG, Luxury, and Travel sectors, uncovering key market opportunities and threats.
Client Strategy Manager
Tinuiti
Jun 2021 - Jul 2022 (1 year 1 month)
Developed and executed media strategies for brands in the Retail industry that increased monthly sales and revenue by 40% vs. the year prior. Led cross-functional teams and collaborated with creative, analytics, and media planning partners to deliver integrated solutions.
Senior Client Partner
WMX
Jul 2017 - Jun 2021 (3 years 11 months)
Directed setup and implementation of programmatic campaigns on Display & Video 360. Oversaw end-to-end campaign execution, ensuring strategic alignment, timely delivery, and budget adherence across all media channels.
Education
Degrees, certifications, and relevant coursework
Florida International University
Bachelor of Business Administration, Business Administration
Grade: 3.52
Completed a Bachelor of Business Administration at Florida International University. Graduated Cum Laude with a GPA of 3.52.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Interested in hiring Alexandra?
You can contact Alexandra and 90k+ other talented remote workers on Himalayas.
Message AlexandraFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
