marco riekstins

I’m a senior digital marketing, copywriting, and content strategy professional with 10+ years building integrated, multi-channel strategies for global brands across luxury, fast-moving consumer goods, and lifestyle. I translate business goals and audience insight into high-performing content and channel plans that drive commercial results.

In my most recent role, I owned end-to-end email and SMS/MMS marketing, combining calendar planning with competitive research and insight-led channel strategy for product launches, seasonal initiatives, and evergreen content. I partnered across eCommerce, Brand, Creative, and analytics teams to align a 360-degree marketing calendar with conversion goals and revenue priorities, then optimized performance using engagement, conversion, and revenue metrics.

Earlier, I led people operations and sales training across multi-ship deployments, and I co-founded a full-service digital agency where I scaled a retainer-led model and generated R1M in revenue in the first year. I bring cross-functional leadership, coaching, and a strong writer’s voice—strategy plus authentic storytelling—so teams can execute confidently and measure impact.