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Ashley Weber

@ashleyweber

Senior digital marketing strategist specializing in cross-channel content, analytics-driven optimization, and team leadership.

United States

Message

What I'm looking for

I seek a senior role where I can lead content strategy and teams, use analytics to optimize cross-channel performance, and scale reporting and workflow processes for measurable growth.

I am a senior digital marketing strategist and content leader with over 10 years of experience across agency and in-house environments, focused on content performance optimization, brand development, and scalable reporting frameworks.

I excel at leveraging data from Google Analytics, SproutSocial and other tools to drive profitable content decisions and execute high-converting copy and multimedia across social platforms, having led campaigns producing 60+ pieces monthly and contributing to wins exceeding $500K in annual revenue.

I lead and mentor teams, streamline workflows and onboarding, and implement process improvements that reduce turnaround time and increase reporting efficiency—delivering measurable results through audience research, SEO-driven content, and cross-channel strategy.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Specialist

Current

Adcom

Jan 2021 - Present (5 years)

Audited client social channels and built cross-channel content strategies and reporting frameworks, producing 60+ monthly assets for key accounts and reducing onboarding time by 15%. Mentored junior staff and improved task turnaround by 25% while contributing to new business wins totaling over $500K ARR.

Social Media Strategy Content Production Video Editing Community Management Client Onboarding

Senior Copywriter & Social Media Manager

Foundation Software

Jan 2018 - Jan 2021 (3 years)

Wrote SEO-driven content that generated 80% of organic site traffic and produced cross-channel copy achieving 28% email open rates and 15% CTR; built company blog and grew social following organically by 700+ in under a year.

SEO & Content Copywriting Google Analytics Hootsuite Photoshop Canva Social Media Management Email Marketing

SEO Content Writer

216digital

Jan 2017 - Jan 2018 (1 year)

Researched keywords and buyer personas using Ahrefs and Moz, improved content workflows and onboarding, and managed editorial calendars to support site redesign and content migration.

SEO Research Google Analytics Ahrefs Moz Content Strategy Onboarding Content Migration

Content Writer

wikiHow

Jan 2016 - Jan 2017 (1 year)

Developed and edited structured how-to content following site guidelines, focusing on clarity, flow, and readability to maintain editorial standards across articles.

Content Writing Editing Readability QA Remote Collaboration Structured Content

ESL Professor

Kent State University

Jan 2012 - Jan 2016 (4 years)

Designed and delivered undergraduate ESL curriculum in writing, reading, listening, speaking, and pronunciation, and created assessments aligned with ESL center standards.

Curriculum Design Instruction Assessment Design Lesson planning Student Evaluation