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Marco Iannaccone

@marcoiannaccone

Digital growth and sports content professional at Troya, growing LATAM sports audiences to 65,000+ and 13M+ monthly organic views.

Bulgaria

Message

At Troya, I built and ran a sports-focused digital growth operation for Colombian and LATAM football and betting audiences, reaching 65,000+ across social platforms and 13M+ monthly organic views.

I produced short-form football content and developed SEO and content strategies that generated recurring organic traffic. I also established affiliate relationships with sportsbook brands and used performance data to refine content and publishing.

At TidePlatform and IBM, I designed and automated cross-functional legal and commercial operations. I built workflows using Jira, DocuSign, Omnea, WordsmithAI, and Power BI, and led process automation to reduce manual work.

Experience

Work history, roles, and key accomplishments

Current

Digital Growth & Sports Content

Current

Troya

Feb 2026 - Present (8 months)

Freelance project lead for independent sports media and digital growth projects for LATAM football and betting audiences. Built and ran a sports-focused digital growth operation for the Colombian/LATAM market, including content, audience development, affiliate partnerships, and performance-driven acquisition.

Social Media Strategy Sports Content Digital growth LATAM Markets Affiliate Marketing Audience Development Short form Video SEO Performance Analytics AI assisted content Sports Betting Digital Partnerships Community Growth Process Automation Project Management Cross Functional Operations

Current

Operations & Process Automation

Current

Tide Platform

Dec 2025 - Present (10 months)

Designed cross-functional operational processes connecting Legal, Procurement, Finance, IT, and business stakeholders across an international technology company. Built and optimized workflows in Jira, DocuSign, Omnea, WordsmithAI, and PowerBI, improving visibility, automation, and operational efficiency.

Process Automation Jira Docusign Omnea WordsmithAI Power BI Workflow Optimization AI Tools Operational Efficiency

Contractual Framework Leader

IBM

Jan 2022 - Dec 2025 (3 years 11 months)

Managed commercial and contractual frameworks across EMEA, coordinating complex workflows across Legal, Procurement, Finance, and business stakeholders. Led commercial processes for SaaS and technology services, aligning business requirements with operational and contractual frameworks.