
Marcio Fernandes
@marciofernandes
I build Brazil and Latin America go-to-market engines that generate enterprise pipeline and recurring revenue.
What I'm looking for
At 2iN2FLy, I help international technology companies enter and scale in Brazil through localized B2B go-to-market strategy, sales playbooks, AI-driven prospecting, and local commercial infrastructure. My work has generated more than US$150M in qualified pipeline and helped clients reach enterprise brands including Coca-Cola, Toyota, Louis Vuitton, DHL, Klabin, Intelbras, Movida, and Sicredi.
At Hit Communications, I lead B2B marketing and sales strategy across Brazil, the US, Mexico, Colombia, and Spain, driving 80% of SaaS MRR. I connect demand generation, RevOps, enterprise negotiations, paid media, CRM automation, KPI governance, and SDR/AE enablement to turn complex telecom, IT, cybersecurity, and SaaS offerings into predictable growth.
Experience
Work history, roles, and key accomplishments
Head of B2B Marketing & Sales Strategy
Hit Communications
Sep 2021 - Present (5 years)
Unified marketing and sales operations, driving 80% of MRR in the SaaS vertical. Commands full marketing operations for Brazil while scaling global GTM strategies across the US, Brazil, Mexico, Colombia, and Spain.
Principal GTM & Market Entry Consultant
2iN2FLy Business Process
Dec 2013 - Present (12 years 9 months)
Advises international and mid-market technology companies on penetrating and scaling within the Brazilian B2B market, delivering over $150M+ USD in qualified pipeline growth. Developed targeted prospecting strategies enabling clients to sign direct agreements with tier-1 market leaders.
Sales Supervisor / Senior Corporate Closer
Albenture do Brasil
Apr 2012 - Nov 2013 (1 year 7 months)
Positioned on the frontline of a Spanish multinational's expansion into Brazil, introducing a Premium Corporate Benefits concept. Operated as a dedicated corporate closer for complex consultative sales with C-level executives.
Business Development Executive / High-Performance Closer
Onset Tecnologia
Apr 2011 - Mar 2012 (11 months)
Drove net-new outbound B2B revenue under aggressive high-performance targets, closing lucrative agreements in the corporate technology space. Marketed telecom infrastructure auditing and IT consulting projects with clear OpEx reduction value propositions.
B2B Account Executive
Hit Communications
Oct 2007 - May 2011 (3 years 7 months)
Managed the full enterprise sales cycle, driving outbound prospecting, solution design, contract negotiation, and closure for high-value telecom infrastructure solutions. Consistently achieved recurring revenue goals by structuring long-term corporate agreements.
B2B Corporate Account Executive
Claro / TIM Business
Feb 1999 - Mar 2006 (7 years 1 month)
Managed short, dynamic sales cycles for Corporate and SME clients, focusing on pipeline velocity and high-volume acquisition. Crafted custom commercial proposals and managed strategic pricing for voice tariffs and data packages.
Commercial & Operational Positions
Unibanco / Banco Banorte
May 1993 - Nov 1998 (5 years 6 months)
Executed a strategic outbound acquisition project targeting new corporate bank accounts across São Paulo. Supported the institutional trading desk in the open-outcry pit, processing real-time derivative orders and trade ticket verification.
Education
Degrees, certifications, and relevant coursework
DigitalMarketer
Copywriting Mastery
Faculdades Metropolitanas Unidas (FMU)
Bachelor's Degree, Economics
Bachelor's degree in Economics from Faculdades Metropolitanas Unidas (FMU).
Availability
Location
Authorized to work in
Website
2in2fly.comSalary expectations
Social media
Job categories
Skills
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