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Marcio FernandesMF
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Marcio Fernandes

@marciofernandes

I build Brazil and Latin America go-to-market engines that generate enterprise pipeline and recurring revenue.

Brazil
Message

What I'm looking for

I'm looking to lead or advise growth initiatives where I can build localized GTM strategy, align marketing and sales, automate revenue operations, and win complex enterprise opportunities across Brazil and Latin America.

At 2iN2FLy, I help international technology companies enter and scale in Brazil through localized B2B go-to-market strategy, sales playbooks, AI-driven prospecting, and local commercial infrastructure. My work has generated more than US$150M in qualified pipeline and helped clients reach enterprise brands including Coca-Cola, Toyota, Louis Vuitton, DHL, Klabin, Intelbras, Movida, and Sicredi.

At Hit Communications, I lead B2B marketing and sales strategy across Brazil, the US, Mexico, Colombia, and Spain, driving 80% of SaaS MRR. I connect demand generation, RevOps, enterprise negotiations, paid media, CRM automation, KPI governance, and SDR/AE enablement to turn complex telecom, IT, cybersecurity, and SaaS offerings into predictable growth.

Experience

Work history, roles, and key accomplishments

2iN2FLy Business Process logoIP
Current

Principal GTM & Market Entry Consultant

2iN2FLy Business Process

Dec 2013 - Present (12 years 9 months)

Advises international and mid-market technology companies on penetrating and scaling within the Brazilian B2B market, delivering over $150M+ USD in qualified pipeline growth. Developed targeted prospecting strategies enabling clients to sign direct agreements with tier-1 market leaders.

OT

Business Development Executive / High-Performance Closer

Onset Tecnologia

Apr 2011 - Mar 2012 (11 months)

Drove net-new outbound B2B revenue under aggressive high-performance targets, closing lucrative agreements in the corporate technology space. Marketed telecom infrastructure auditing and IT consulting projects with clear OpEx reduction value propositions.

CB

B2B Corporate Account Executive

Claro / TIM Business

Feb 1999 - Mar 2006 (7 years 1 month)

Managed short, dynamic sales cycles for Corporate and SME clients, focusing on pipeline velocity and high-volume acquisition. Crafted custom commercial proposals and managed strategic pricing for voice tariffs and data packages.

UB

Commercial & Operational Positions

Unibanco / Banco Banorte

May 1993 - Nov 1998 (5 years 6 months)

Executed a strategic outbound acquisition project targeting new corporate bank accounts across São Paulo. Supported the institutional trading desk in the open-outcry pit, processing real-time derivative orders and trade ticket verification.

Education

Degrees, certifications, and relevant coursework

DigitalMarketer logoDI

DigitalMarketer

Copywriting Mastery

FF

Faculdades Metropolitanas Unidas (FMU)

Bachelor's Degree, Economics

Bachelor's degree in Economics from Faculdades Metropolitanas Unidas (FMU).

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