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Jennifer Nicolay

@jennifernicolay

Senior marketing leader at Commvault Systems who built its first Customer Advocacy Program and drove $118M+ in average quarterly revenue influence.

United States

Message

At Commvault Systems, I built the company’s first Customer Advocacy Program, creating repeatable campaigns, content, and workflows to support demand generation and enterprise growth. My work influenced $118M+ in average quarterly revenue and included a global enablement program adopted by 1,100+ sales and marketing users.

Previously at Computer Associates, Inc., I developed customer marketing and advocacy programs that influenced $285M+ in revenue. I also produced more than 560 customer marketing assets and, as Marketing Director, Field Marketing, increased ROI by 49% and lead generation by 54% year over year.

Experience

Work history, roles, and key accomplishments

Senior Customer Reference Manager

Commvault Systems

Nov 2024 - May 2026 (1 year 6 months)

Owned customer marketing and advocacy strategy for a global B2B SaaS company, building content, engagement programs, and campaigns that generated pipeline, accelerated sales cycles, and strengthened brand credibility. Built and scaled the company's first Customer Advocacy Program, driving $118M+ in average quarterly revenue influence.

Customer Marketing Advocacy Demand Generation Content Strategy Sales Enablement Voice Of Customer Campaign Management Strategic Partnerships

Customer Reference Manager

Commvault Systems

Jun 2020 - Oct 2024 (4 years 4 months)

Managed customer reference and advocacy programs globally, creating content and engagement models that fueled demand generation and enterprise growth. Partnered with sales and marketing teams to translate customer insight into positioning and campaign strategy.

Customer Marketing Advocacy Demand Generation Content Strategy Sales Enablement Voice Of Customer Campaign Management

Senior Principal, Marketing – Customer Reference Program

Computer Associates, Inc.

Jan 2010 - Nov 2017 (7 years 10 months)

Led customer marketing and advocacy strategy for a 10,000-member global sales organization, developing content and programs that influenced $285M+ in revenue. Recruited and managed 200+ enterprise customers annually, executing 1,000+ engagements across sales, marketing, product, PR, and analyst relations.

Customer Marketing Advocacy Demand Generation Content Strategy Sales Enablement Program Management Enterprise Sales

Marketing Director, Field Marketing

Computer Associates, Inc.

Jan 2006 - Dec 2010 (4 years 11 months)

Led demand generation and field marketing programs, increasing ROI by 49% and lead generation by 54% year-over-year. Partnered with sales leadership to align field marketing programs with regional pipeline and revenue goals.

Demand Generation Field Marketing Lead Generation ROI Analysis Sales Alignment

Sales Leadership Roles

Computer Associates, Inc.

Jan 2004 - Dec 2006 (2 years 11 months)

Managed enterprise accounts and exceeded quota consistently (26–133%), earning multiple President's Club awards. Managed direct and partner sales teams in 12 APAC countries focusing on Fortune 100 customers.

Enterprise Sales Account Management Sales Leadership Quota Attainment Partnership Management