Marcella Rios
@marcellarios
I deliver data-driven lifecycle campaigns and digital projects from strategy through launch.
CanadaWhat I'm looking for
At Publicis Groupe, I lead customer lifecycle marketing for Citibank, Dairy Queen, Walmart, and Walmart B2B across email, push notifications, and in-app messaging. I manage activation, engagement, and retention campaigns from brief to launch, using personalization and customer journey mapping to improve communications.
I coordinate strategy, creative, analytics, and development teams while managing timelines, resources, risks, and delivery through Jira, Smartsheet, Float, Braze, Litmus, and Movable Ink.
My experience also includes multi-channel pharmaceutical marketing at Luveck Medical Corporation, strategic planning at Mullen Lowe Group, and client research at Kantar Group. I bring campaign planning, budget management, regulatory coordination, research, and process improvement across retail, pharma, consumer goods, telecommunications, and oil and gas.
Experience
Work history, roles, and key accomplishments
Developed and executed customer lifecycle marketing strategies for clients like Citibank, Dairy Queen, Walmart & Walmart B2B across multiple channels. Led end-to-end campaign management focusing on activation, engagement, and retention, collaborating with cross-functional teams to ensure cohesive project delivery.
Education
Degrees, certifications, and relevant coursework
Marcella hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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