Guillermo Padilla

Relationship Management: Building and maintaining strong, supportive partnerships with our host families.
Operational Excellence: Coordinating student placements, pre-bookings, and extensions while ensuring all departmental reporting is seamless.
Conflict Resolution: Acting as a diplomat and problem-solver to ensure both students and families have a safe, high-quality experience.
Cross-Cultural

After a purposeful career break to pursue a personal passion and check off a bucket list item, I've returned with a renewed professional focus. This experience, which involved upscaling my cooking abilities, was also a unique opportunity for professional growth. It demanded meticulous time management, attention to detail, and accountability in a fast-paced environment. I'm now energized and eager

•Implemented Asana streamlined project tracking for the management team, improving efficiency by 5%
•Leveraged a multichannel digital and email marketing approach (SEO, SEM, content marketing, social media, and email marketing), resulting in a 13% surge in website traffic and a 15% increase in lead generation
•Implement Agile strategies leading to a 2% improvement in project quality, reducing err

•Led cross-functional team using Project management methodologies, achieving a 9% increase in project delivery time and under budget by 3%
•Managed between 20 - 30 digital projects simultaneously within a $30 MM of Budget, ensuring timely delivery and meeting Project Requirements and budgets
•Managed and defined Project Goals for a range of digital campaigns (End to End) , ensuring alignment with

•Introduced Asana for team collaboration, enhancing project tracking efficiency by 8.5%
•Minimized project errors and reprocesses by 2% by implementing Project Management strategies
•Developed comprehensive organic and paid digital marketing strategies that increased lead generation by 15% and boosted new showings by 5%
•Created an Email Marketing Strategy (Customer Journeys) on Mailchimp, incr

•Maintained detailed project plans, schedules, tasks and budgets on Asana to enhance communication and reduce meeting time by 5%
•Leveraged digital marketing strategy generating 8% more leads
•Increased customer retention by 7.5% by enhancing project delivery processes
•Implemented an email marketing strategy, increasing both open rate and CTR by 12% and 6%
•Measured the overall level of satisfa

•Improved revenue by 15% through effective resource management, timekeeping, and budgeting
•Increased 10% on sales by tracking sales data and analyzing the impact of events on revenue
•Analyzed previous Brazilian festival data and identified areas for improvement, which resulted in a 10% increase in bookings and a 15% increase in revenue
•Managed lead generation efforts for corporate events, incre

•Successfully utilized Manage Accounts skills to coordinate budgets and oversee financial aspects of complex marketing projects for Colombia Stock Exchange, Bank of Bogota and Procter and Gamble
•Oversaw all aspects of Production Services, including budget planning and scheduling, for numerous marketing projects for Colombia Stock Exchange
•Managed and optimized operational processes with the cre

• Point of contact between the client and agency, responsible for managing all stakeholder relationships and Marketing materials
• Developed experiential marketing events for Bank of Bogota, increasing engagement among their customers by 11% in 2006
• Managed and grew key accounts, which led to an increase in event production revenue through effective account management
• I coordinated with multip

• Developed​ ​and​ ​implemented​ ​marketing ​ strategies​ ​for ​Casillero del Diablo Wine to grow sales by approximately 14% in 2004
• Set sales ​and​ ​expense​ ​budgets for​ each​ brand's products
• Developed ​below-the-line ​activities​ ​for ​clients​ to increase engagement by 12%

• Lead management​ ​ and​ control​ ​ of​ ​ company assets​
• Implemented,​ ​coordinated​ and​ ​ organized​ company​ events such as: tasting wine events for Casillero del Diablo in the most influential restaurants of Bogota to increase engagement with the customer and grow sales within the channel, sponsorship bar promotions with Whisky Ballantines, to achieve the marketing objectives of the

I've enrolled in the PMP Certification Course.

Earned a Bachelor of Arts in Marketing and Advertisement from Universidad Santiago de Cali from 1996 to 2001.