Rafa Fornitani

With a background in Marketing and Brand Strategy within a multinational context, I offer tailored marketing plans rather than a one-size-fits-all approach to social media and content strategy. By integrating a strategy that considers the user journey throughout the digital lifecycle, I provide direction for establishing a framework and marketing plan that optimizes your brand's marketing efforts to attract the right audience, drive traffic, generate leads, and foster conversions.

🌟 Funnel Optimization & Lead Nurturing Expertise
- Lead Generation: Attracting high-quality leads through targeted campaigns.
- Lead Nurturing: Developing and executing strategies to engage and convert leads.
- Conversion Rate Optimization: Enhancing each stage of the funnel to improve conversion rates.
- Marketing Automation: Implementing tools and workflows to streamline lead management.
- Customer Journey Mapping: Analyzing and optimizing the customer journey for better engagement.
- Sales Funnel Design: Creating effective and efficient funnels to drive sales growth.

Let's collaborate closely to add value and devise the ideal strategy to accomplish your objectives and engage with the right audiences online. Every business possesses unique attributes, and it's crucial to pinpoint the ideal positioning for your brand and communicate this value effectively to your audience.

🎯 How can I help you?
- Marketing Strategy
- Instagram, Facebook and TikTok Marketing
- Content Creation and Editorial calendar creation
- Video and photo editing
- Social Media Management
- Marketing Material Content
- Email Marketing Campaigns

About me:
🎓 Social Communication Degree
🎓 Certified in Digital Marketing by Digital House Brazil
🎓Certified in Graphic Design by Entrepreneur Education in Australia
🎓 Certified in Copywriting by Escola Superior de Propaganda e Marketing (ESPM)
💬 I speak Portuguese (Brazil), English, Spanish.