Looking for a job

MANASA MAHALAKSHMI

@manasamahalakshmi

Product marketing lead at GENIX CYBER shaping Argus positioning and NHIAM launch messaging.

At GENIX CYBER | MetroMax Group, I shape positioning and market-facing messaging for Argus, the flagship cybersecurity platform. I translate cybersecurity capabilities into value propositions and conduct market and competitor research to inform product communication.

For Argus, I shaped GTM planning and led marketing readiness for the NHIAM release, developing booth pitches, demonstrations and supporting materials. I also worked with Gartner analysts on positioning and investment narratives, and developed sales collateral and an enablement portal.

Before this work, I created B2B marketing, website and sales content at METROMAX GROUP, including SEO content, case studies and email campaigns. Across my career, I’ve worked in content, research, product marketing, placement operations and quality assurance.

Experience

Work history, roles, and key accomplishments

Current

Strategic Content & Research Lead

Current

Genix Cyber

Jun 2025 - Present (1 year 4 months)

Spearheaded end-to-end product marketing for Argus, shaping positioning, messaging, and GTM initiatives. Conducted market and competitor analysis, developed sales and investment collateral, and led webinars and digital PR.

Product Positioning Messaging GTM Strategy Market Research Competitive Analysis TAM SAM SOM HubSpot Apollo SuperAGI Jira Confluence Mailchimp Sales Enablement Investor Pitching Webinars Digital PR

Content Writer

MetroMax Group

Jan 2023 - May 2025 (2 years 4 months)

Developed B2B marketing, website, and sales content across logistics, technology, Salesforce, accounting, and recruitment services. Created brand guidelines, SEO-optimized content, case studies, and email campaigns.

B2B Content SEO Email Campaigns Brand Guidelines Sales Collateral Case Studies Content Strategy

Content Writer & Trainer

Freelance

Jan 2022 - Jan 2023 (1 year)

Delivered research-led content across technology, IT, digital marketing, and B2B services, including product copy, websites, email campaigns, and thought leadership. Conducted keyword and audience research to shape content strategies.

Content Writing Research SEO Email Campaigns Thought Leadership Product Copywriting

Assistant Manager – Placement Operations

Imarticus Learning

Apr 2021 - Jan 2022 (9 months)

Managed placement operations across two centres, covering assessment, placement mapping, communications, and stakeholder coordination. Delivered 25+ placement intervention sessions and achieved 40 placements in a single month.

Training and Placement Operations Stakeholder Coordination Student Assessment Communication Skills

Manager – Corporate & Career Services

Great Lakes Institute of Management

Oct 2020 - Mar 2021 (5 months)

Developed corporate communication, placement reports, and event content. Assessed communication and professional profiles for 180+ Executive MBA participants and led a 32-member placement committee.

Corporate Communications Hiring Reports Event Content Profile Assessment Committee Leadership

Academic Head

TheFuelBee

Jun 2019 - Aug 2020 (1 year 2 months)

Designed curricula and learning modules for Classes 3–8, aligning academic content with learner requirements. Created product, promotional, and SEO content across web, social, and print channels.

Curriculum Design Content Creation SEO Promotional Content

Enabler

Blink Research & Services

May 2018 - Jun 2019 (1 year 1 month)

Developed executive and Board-level reports, product copy, and SEO content. Delivered remedial tutoring for 60+ students and developed training materials and parent communication content.

Report Writing Product Copywriting SEO Tutoring Training Materials

Quality Assurance Consultant

Mastech Infotrellis

Dec 2015 - May 2018 (2 years 5 months)

Managed requirements analysis, test case development, and end-to-end testing across MDM and Data Migration projects, with project reporting, technical documentation, and stakeholder communication.

Requirements Analysis Test Case Development End To End Testing MDM Data Migration Project Reporting Technical Documentation

Operations Reporting Specialist & Executive Assistant

Mastech Infotrellis

Dec 2012 - Nov 2015 (2 years 11 months)

Supported operational reporting, process documentation, and executive support, covering requirements gathering, expense audits, action tracking, vendor evaluation, and campus recruitment.

Operational Reporting Process documentation Executive Support Requirements Gathering Expense Auditing Vendor Evaluation Campus Recruitment