Open to opportunities

Malika Singh

@malikasingh

Message

Experienced marketing leader with a focus on strategic growth.

India

Message

What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing expertise to drive growth and innovation in a collaborative environment.

With over 14 years of diverse industry experience, I have developed a robust skill set in marketing, sales, business development, and team management. My career has been marked by significant achievements in expanding Government Sales & Marketing in both the UAE and India, particularly within the digital economy, financial services, and education sectors. I have successfully led marketing initiatives that elevated retail performance across multiple cities, demonstrating my ability to drive business goals and enhance brand visibility.

In my current role as AGM Marketing & Head of Retail Marketing at Phoenix Mills, I have conducted in-depth market analysis and developed long-term strategies that align with organizational priorities. My leadership in category marketing has ensured that our initiatives meet sales targets while optimizing the impact of promotional activities. I pride myself on my ability to engage with stakeholders, gather consumer insights, and innovate products from design to market launch, ensuring seamless execution and monitoring post-launch performance.

Throughout my career, I have been recognized for my strategic planning capabilities and my ability to thrive in complex, deadline-driven environments. I am passionate about building strong industry relationships and leveraging them to create opportunities for growth and collaboration. My commitment to excellence and continuous improvement drives me to seek innovative solutions that benefit both my organization and the communities we serve.

Experience

Work history, roles, and key accomplishments

Current

AGM Marketing & Head Retail Marketing

Current

Phoenix Mills

Jun 2023 - Present (2 years)

Conducted in-depth competition analysis, reviewed market trends, and developed long-term strategies to drive category performance. Led category marketing strategies, ensuring alignment with organizational priorities, annual budgets, and market share growth.

Performance Monitoring Campaign Management Product Innovation Stakeholder Engagement

PR & Communication - Ambassadors Office

MOFA - (UAE Embassy)

Jan 2022 - Jun 2023 (1 year 5 months)

Executed marketing campaigns, devised strategies, and coordinated communication for commercial projects. Conducted market research and monitored exports for informed decision making.

Marketing Campaigns Communication Strategy Market Research Business Intelligence

AGM Marketing

AMS

Jul 2021 - Jan 2022 (6 months)

Spearheaded marketing, corporate sales and marketing across 5-star properties. Set and achieved product and market-wise targets, analyzing business proposals, and implementing strategic plans to drive business growth.

Corporate Sales Marketing Strategy Business Development Team Leadership

Director- Marketing & Business Development

Routes 2 Roots

Jan 2019 - Dec 2021 (2 years 11 months)

Led strategic marketing and sales efforts, enhancing brand visibility and driving revenue growth through global partnerships, cultural programs, and digital marketing initiatives. Managed cross-functional teams, optimized campaigns for maximum ROI, and built strong industry relationships.

Strategic Marketing Sales Leadership Digital Marketing Partnerships ROI Optimization

Public Relation & Communication

United Arab Emirates, MOFA

May 2016 - Jan 2019 (2 years 8 months)

Spearheaded communications and marketing initiatives, strengthening diplomatic relations through strategic campaigns and media outreach. Managed high-profile events, direct and digital communication efforts, and stakeholder engagement.

Communications Strategy Diplomatic Relations Event Management Digital Communication Stakeholder Engagement

Group Head - NBD

Reliance Broadcast Network

Aug 2015 - May 2016 (9 months)

Prepared and implemented annual sales strategy for NBD Team & Retail segments. Managed all corporate accounts based out of Delhi for their ATL and BTL spends for Radio and Television.

Sales Strategy Lead Generation

Associate Director of Sales

Grand Hyatt

Jun 2012 - Aug 2015 (3 years 2 months)

Created sales and marketing strategies for key accounts and tracked performance results. Developed and executed partnership strategies and special projects collaboratively with internal and external stakeholders to drive sales and contribute to incremental revenue.

Sales Strategy Marketing Strategy Key Account Management Partnership Development Revenue

Sr Relationship Manager

AMERICAN EXPRESS

Jul 2010 - May 2012 (1 year 10 months)

Managed client relationships and provided financial services. Focused on customer satisfaction and retention.

Client Relationship Management Financial Services Customer Satisfaction Retention Sales Support Account Management

Education

Degrees, certifications, and relevant coursework

IILM Business School

MBA/PGDM, Business Management

Completed a Master's degree focusing on advanced business management principles. Gained expertise in strategic planning, marketing, and finance, preparing for leadership roles.

Shri Guru Tegh Bahadur Khalsa College

Bachelor of Arts, Sales

Pursued a Bachelor of Arts degree with a specialization in sales. Developed foundational knowledge in sales techniques, market analysis, and customer relations, enhancing practical skills for the industry.