Looking for a job

Malia Forbath

@maliaforbath

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I build beauty, lifestyle, and CPG brands from concept to shelf.

United States

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What I'm looking for

I'm looking to lead brand and creative work for beauty, lifestyle, or CPG businesses, partnering closely with founders to build strategic, scalable brands across product, packaging, retail, ecommerce, and marketing.

I've spent 15+ years building beauty, lifestyle, and CPG brands from concept to shelf, serving as a trusted creative partner to founders and teams.

As Lead Art Director—Product at a multi-brand beauty, lifestyle, and CPG agency, I manage seven-plus accounts, lead full brand identity development, review outgoing creative, direct photoshoots, design FDA-compliant packaging, and manage Shopify and Klaviyo programs. I've supported brands across retail channels including Ulta, Sephora, Target, Walmart, QVC, Amazon, Nordstrom, Violet Grey, and TikTok Shop.

Previously at Conair/Allegro, I led design across 10+ concurrent accounts and approximately 400 SKUs annually, creating private-label brands for Ulta and Target that remain on shelves today. I bring hands-on experience across product development, trend strategy, packaging, retail planograms, production shoots, factory communication, and mentorship.

Experience

Work history, roles, and key accomplishments

Current

Lead Art Director

Current

Product 360 Creative

Jan 2016 - Present (10 years 8 months)

Served as the #2 creative leader managing 7+ accounts simultaneously, reviewing all outgoing creative before client presentation and establishing systems for consistent quality. Led internal and external meetings, client presentations, and provided strengths-based mentorship to team members.