Open to opportunities

Mercedes Reilly

@mercedesreilly

Message

Creative lead and brand architect driving data-informed visual strategy.

United States

Message

What I'm looking for

I seek hands-on creative leadership roles where I can shape brand strategy, lead cross-functional teams, and drive measurable growth through design, UX improvements, and integrated marketing.

I am a creative leader and brand architect with over a decade of experience crafting visual strategy and digital experiences that connect emotionally and perform strategically.

I lead cross-functional teams to develop cohesive brand systems, direct photography and video, and execute multi-channel campaigns for e-commerce and lifestyle brands.

I founded and operated design businesses where I developed brand identities, delivered campaign toolkits, and built Shopify storefronts and CRM workflows, integrating AI tools to optimize processes.

I collaborate closely with executives and vendors to align storytelling with business goals, consistently improving UX, SEO, and conversion metrics through hands-on direction and data-informed decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Boyd Brothers Service Inc.

Jan 2024 - Present (2 years 5 months)

Direct creative strategy and brand identity evolution across digital, social, and print channels; led website redesign that increased traffic by 50% and conversions by 30% while aligning visual storytelling with business objectives.

Brand Strategy SEO Digital Marketing Creative Direction Photography CRM

Current

Creative Director

Current

Bossy Bully

Oct 2023 - Present (2 years 8 months)

Lead creative direction and brand development for a premium lifestyle brand, building Shopify storefronts and CRM workflows and directing photography, video, and social content to grow community engagement.

Brand Development Shopify CRM Social Media Strategy Photography Art Direction

Founder & Graphic Designer

Cedes Art and Design

Oct 2022 - Sep 2023 (11 months)

Developed brand identities and design strategies for 10+ small businesses, delivering brand guidelines and campaign toolkits to ensure consistent storytelling and scalable creative systems.

Brand Identity Graphic Design Figma Adobe Creative Suite visual communication

Graphic Designer

Spire Awards and Gifts

Feb 2015 - Feb 2016 (1 year)

Created visual designs for digital and product campaigns, maintaining brand cohesion and collaborating with internal teams to deliver projects on tight deadlines.

Graphic Design Print Design Adobe Creative Suite Cross Functional Collaboration