Gregory Kelley

I’m a Creative Art Director and Senior Producer with 8+ years of experience conceiving and executing women’s e-commerce photography, campaign narratives, and brand visual strategy for high-volume fashion platforms.

At Shein, I direct end-to-end creative strategy for women’s photography campaigns—from lookbooks and in-studio e-comm to on-location shoots—aligning visual storytelling with brand objectives and monthly collection launches. I also own shoot preparation by translating my pre-styling and garment-fit expertise into clear styling notes that improve on-set efficiency and final image quality.

I’m known for keeping the pipeline sharp: I monitor image selection and post-editing to maintain consistent brand aesthetics across seasonal outputs, collaborate with retouching teams on color/levels/delivery standards, and use campaign and product performance data to adjust strategy toward stronger engagement and conversion.

Previously at Fashion Nova, I advanced from Studio Assistant to Studio Supervisor to Head Producer, leading production across photo and video shoots and managing high-volume, deadline-driven operations. Earlier at SoulCycle, I managed daily studio operations and built integrated marketing campaigns, strengthening my ability to combine creative leadership with operational excellence.