Shay Murray
@shaymurray
Senior Art Director and multidisciplinary designer driving brand growth through strategic visual storytelling.
United StatesWhat I'm looking for
I am a Senior Art Director and multidisciplinary designer with 10+ years of experience leading teams across DTC, retail, and B2B brands. I specialize in art direction, packaging, campaign and acquisition design, UX/UI guidance, and creative leadership that turns insight-driven strategy into measurable business results.
I've led design and brand book development at Dollar Shave Club and Pet Honesty, directed photoshoots and video production, redesigned DTC product pages and sites, and managed cross-functional teams to improve conversion and shelf success. I combine hands-on creative craft in Adobe CC, Figma, and motion tools with data-informed decision making and team mentorship.
Experience
Work history, roles, and key accomplishments
DCLed a team of mid-level designers, directed photoshoots and video storyboards, and developed the DSC brand book and acquisition creative that achieved subscriptions under $100. Guided UX/UI for DTC site and designed PDPs across DTC, Amazon, and retail.
Senior Art Director
Pet Honesty
Sep 2021 - Dec 2023 (2 years 3 months)
Led senior and junior designers to deliver brand-consistent paid and organic creative, packaging for supplements, and redesigned the DTC site; directed photoshoots and commercial videos to improve on-shelf and online performance.
Design Team Lead
Riskified
Mar 2020 - Sep 2021 (1 year 6 months)
Led freelance design efforts for a B2B e-commerce fraud management SaaS, delivering product and marketing assets to support growth and conversion initiatives.
Freelance Illustrator
Pop Tarts Washington
Jul 2019 - Jan 2020 (6 months)
Provided freelance illustration and design services for multi-business corporation projects, producing packaging and promotional artwork across campaigns.
Designer
MediaWorks
May 2016 - May 2017 (1 year)
Worked at a marketing/design agency and print shop producing packaging, PDPs, and print materials for client campaigns and retail displays.
Design Intern
Various
Aug 2013 - May 2016 (2 years 9 months)
Completed internships across retail and music label environments producing packaging, promotional materials, and supporting campus design projects.
Education
Degrees, certifications, and relevant coursework
TUTyler School of Art, Temple University
Bachelor of Fine Arts, Graphic & Interactive Design
2012 - 2016
Grade: GPA 3.73
BFA in Graphic & Interactive Design from Tyler School of Art at Temple University, completed with a 3.73 GPA.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
heyitsshaydesign.comPortfolio
heyitsshaydesign.comJob categories
Skills
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