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Madison Hartman

@madisonhartman

Marketing and Community Manager at Destira Inc. who grew organic search traffic 40% and scaled an ambassador program to 40+ athletes.

United States

Message

At Destira Inc., I direct integrated campaigns across email, SMS, paid, and social channels. They achieve open rates 25% above industry averages and click-through rates 15% above.

I scaled the ambassador program to 40+ athletes, contributing to a 60% increase in user-generated content and a 45% lift in brand reach from quarterly engagement campaigns.

I produce SEO-rich blogs, product descriptions, and metadata that contributed to a 40% year-over-year increase in organic search traffic. I also collaborated with design and sales on campaigns supporting 20% year-over-year pipeline growth for B2B accounts.

Previously, I executed product launches and optimized SEO content at Destira Inc., and produced SEO-driven content for client accounts at The Moran Group. At Baton Rouge Physical Therapy-Lake, I coordinated community events and supported local marketing campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Community Manager

Current

Destira Inc.

Jan 2025 - Present (1 year 9 months)

Directed weekly integrated marketing campaigns across email, SMS, paid, and social channels, achieving open rates 25% above and click-through rates 15% above industry averages. Scaled an ambassador program to 40+ athletes, boosting user-generated content by 60% and brand reach by 45%.

Email Marketing SMS Marketing Paid Advertising Social Media Marketing Ambassador Program Customer Service AI Tools SEO Content Marketing Analytics

Social Media and Communications Manager

Destira Inc.

Jun 2021 - Jan 2025 (3 years 7 months)

Executed product launch campaigns across web, email, and social media, delivering double the industry average engagement rate and increasing ecommerce conversions by 18%. Led a customer service team managing 1,000+ inquiries monthly, sustaining 5-star satisfaction ratings.

Social Media Management Product Launch SEO Content Strategy Customer Service Internal Communications B2B Marketing Event Marketing

Web Content Coordinator

The Moran Group

Sep 2019 - Jun 2021 (1 year 9 months)

Managed social media scheduling for 10+ client accounts across Facebook, Instagram, Twitter, and Google My Business, driving significant organic engagement growth. Produced and optimized SEO-driven content, resulting in a 35% increase in organic traffic and improved keyword rankings.

Social Media Management SEO Content Writing Google my business Reputation Management Website Maintenance UX Analytics

PR Coordinator

Baton Rouge Physical Therapy - Lake

May 2018 - Sep 2019 (1 year 4 months)

Organized and executed over 10 large-scale internal and external events annually, including race sponsorships and educational seminars. Managed social media presence, growing follower base by 25% and increasing average post reach by 30% within one year.

Event Planning Social Media Management Public Relations Marketing Recruitment Onboarding Provider Relations