MacDon User
@macdonuser
AI-driven growth consultant building CRM automation and data-led marketing engines for B2B and health-tech.
United KingdomWhat I'm looking for
I help business owners stop wearing every hat. With 15+ years across B2B SaaS, health-tech, engineering, and on-demand platforms, I combine AI-powered systems, CRM automation, data-driven marketing, and strategic research into one cohesive growth engine.
My work consistently turns strategy into measurable outcomes—+553% TikTok follower growth, +382% Google Ads reach, and $0.0007 CPC via an AI Ad Bot. I’ve also delivered $500K+ revenue in 6 months, generated 50K+ app downloads in launch month, and raised NPS from 6.8 to 9.4.
In live projects, I build systems that make growth repeatable. My TikTok Targeting Optimisation Bot scrapes, cleans, and structures 700+ advertising parameters so campaigns align with TikTok delivery while producing ad-ready targeting outputs. I also created “Startup Plan Pro” to turn a competitor website URL into an actionable strategic brief (SWOT, value proposition, customer segments, and go-to-market) from a startup challenger’s perspective.
As a Marketing Consultant (and previously Startup/Project Manager), I design the full operating layer: GoHighLevel CRM pipelines with conditional logic, multi-stage email sequences, and lead scoring rules; competitive intelligence via web scraping, keyword analysis, and paid-ad teardowns; plus investor-grade business plans, P&L models, and cash flow projections. I bring disciplined execution from my Agile/Scrum background (Certified Scrum Master) and a builder mindset honed across 120+ engineering projects.
Experience
Work history, roles, and key accomplishments
Marketing Consultant
Vektor Growth
Jan 2021 - Present (5 years 5 months)
Drove +553% TikTok follower growth and +382% Google Ads reach by designing GoHighLevel CRM pipelines with lead scoring and multi-stage email sequences. Built competitive intelligence using web scraping and produced investor-grade business plans and financial models supporting 7-figure funding rounds.
Marketing & Startup Manager
Sukoon Match
Sep 2021 - Jun 2025 (3 years 9 months)
Defined market opportunity for a matrimonial health-tech platform targeting 110M+ Nigerian Muslims and 44M+ across UAE and Saudi Arabia. Built a multi-tier revenue model across four geographies and directed UI/UX for product pillars aligned with Islamic scholarly guidance, including a pre-nikah health screening architecture.
Project Manager
ConvrtX
May 2021 - Jun 2021 (1 month)
Overhauled marketing strategy for Ivy League/Russell Group targeting, generating $500K+ incremental revenue in 6 months. Raised NPS from 6.8 to 9.4 via structured feedback loops and optimized Monday.com workflows, cutting delivery bottlenecks by 45%.
Design Engineer
MCC Engineering
Feb 2012 - Sep 2019 (7 years 7 months)
Delivered 120+ projects spanning product design, architectural visualisation, and technical specification. Conducted Ecotect thermal, airflow, and energy-efficiency simulations to support compliance with UK and AU building regulations.
Startup Manager
My Mechanic Ltd
Jan 2016 - Jan 2018 (2 years)
Transformed a traditional garage into a scalable on-demand mobile platform, authoring the business plan and UI/UX wireframes. Led a remote development team and delivered 50,000+ app downloads in the first 6 months after launch.
Education
Degrees, certifications, and relevant coursework
Rushford Business School
Master of Business Administration, Marketing
Completed an MBA in Marketing at Rushford Business School (2024).
University of South Wales
Bachelor of Engineering, Aerospace Engineering
Completed a B.Eng in Aerospace Engineering at the University of South Wales (2010).
International Scrum Institute
Certified Scrum Master, Agile/Scrum
Completed training to become a Certified Scrum Master via the International Scrum Institute.
IBM (International Business Machines)
Blockchain Essentials, Blockchain
Completed IBM Blockchain Essentials certification/training.
HubSpot
Social Media Marketing, Social Media Marketing
Completed HubSpot Social Media Marketing certification/training.
LinkedIn Learning
Business Analysis Foundations, Business Analysis
Completed LinkedIn Learning training in Business Analysis Foundations.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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