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Lyubo Serafimov

@lyuboserafimov

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Creative digital marketer specializing in Google Ads, multimedia content, and e‑commerce.

Bulgaria

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What I'm looking for

I seek a hands-on role where I can run performance campaigns, manage e-commerce operations, create multimedia content, and use data to drive growth in a collaborative, growth-oriented team.

I am a creative specialist with technical skills in managing online projects and producing multimedia content, focused on building impactful and meaningful work.

From 2016 to 2025 I managed and optimized Google Ads and Facebook campaigns for Bulgarian and international markets, administering over 15 accounts and producing data-driven strategies and weekly reports.

I also handle e-commerce administration (WordPress/WooCommerce, Etsy), product and order management, customer inquiries, and developed and managed online stores across multiple platforms.

My multimedia practice includes audio production (FL Studio, Audacity), video editing (After Effects, Premiere Pro), graphics (Photoshop, Affinity, Canva), and experience using AI image tools (MidJourney, Leonardo.ai) with effective prompt crafting.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analyst

Selo LTD

Jan 2021 - Dec 2025 (4 years 11 months)

Managed and optimized Google Ads campaigns for leading Bulgarian brands, analyzed campaign data, prepared reports, and developed advertising strategies to improve ROI.

Google Ads Data Analysis Excel Google Sheets Reporting Campaign Strategy client support

E‑commerce Administrator

Digital Expert EOOD

Jan 2020 - Dec 2021 (1 year 11 months)

Managed product, stock, and order management in WordPress/WooCommerce and Etsy, and ran Google Ads and Facebook campaigns for leading Bulgarian brands while producing weekly data reports.

WordPress WooCommerce Etsy Google Ads Facebook Ads Inventory Management Reporting Excel Social Media Management

Marketing Campaign Manager

Green Leads Media Ltd

Jan 2019 - Dec 2020 (1 year 11 months)

Managed and optimized over 15 Google Ads display campaigns, created ad copy and visual materials, and coordinated campaigns across clients to drive engagement and conversions.

Google Ads Display Advertising Creative Direction Copywriting Campaign Optimization Meta Ads Google Analytics

Google Ads Specialist

Hop Online EOOD

Jan 2016 - Dec 2019 (3 years 11 months)

Managed and optimized Google Ads accounts for Bulgarian and international markets, developing advertising strategies and creating ad copy in English and Bulgarian to improve campaign performance.

Google Ads Google Analytics Campaign Strategy Data Analysis A B Testing Client Communication